Do you think content marketing has come of age? It’s time for content marketing changes that one needs to understand.

Brands nowadays are utilizing content marketing as a part of their overall marketing strategy. Some brands have successfully incorporated in developing very robust content marketing campaigns till now. But as the content marketing evolves it is necessary to adjust our strategy in order to follow the 2016 content marketing trends.

If you want to keep your business ahead of your competitors, there is no way of avoiding content marketing in 2016.So how do we make our content standout? It’s really a content marketing marathon out there. Let’s take a look at the 2016 marketing trends and learn some tweaks to strategize.

2016 Content marketing trends

  1. Quality over Quantity
  2. Only quality content can survive from now onwards. The Internet is filled with low-quality content, thus users are in need of good quality content. Also one needs to pay attention to spelling as well as grammar. It’s good to consider a professional content strategist as an investment to business.

  3. Focus on content scheduling
  4. If you think just to publish a lot is the only important thing, think again. It’s vital to provide high- quality content but with proper scheduling. Studies have shown that content shared on Monday mornings get a lot of views and content shared on Thursday mornings get a lot of likes.

  5. Revise your format and draw your attention more towards content promotion.
  6. Showcasing your content must be done on the basis of relying on more than one format. The more format one creates, the more the chances of being read. To make sure your intended audience reads your posts, it is essential to promote it. You have to ask yourself right questions about who is your target audience? When are they likely to read your content? 

  7. Let’s only concentrate on mobile first.

Mobile marketing is going to get bigger and bigger with more mobile access to new audiences. Many companies are now optimising their content for mobile devices only.


So what’s the future of content marketing beyond 2016?

Seems like a lot of brands will burn out on content, so one must not quit. Demands for visual content by customers will increase. So it’s better we give them what they want! Videos can also be the new blogging. Also content distribution will cost money. Let’s not be scared to try this channel.

What will you be focusing on in 2016?