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To Poll Or Not To Poll?

With the dawn of Facebook about 12 years gone, and after kicking Orkut into oblivion, started the golden age of social media. Since then, many shiny new social mediums have tried and fallen but Facebook has managed to sustain itself in this fickle world. With the...

Tips to promote your next event through social media marketing

Social media is a platform where major part of your potential audience is present. It helps events and their planners to have long-term interactions with attendees. So you should definitely make sure that you’re present on platforms like Facebook, Twitter, Snapchat...

Like it or love it, #hashtags matter!

Believe it or not, hashtags have pretty much taken over social media. Once forgotten character has finally made big time. This little symbol has dominated the social media world in recent years and has grown tremendously popular. #WhatAreHashtags? A hashtag is a...

Take your content marketing to the next level

Content marketing has evolved into a major component of marketing strategies for companies of all sizes today. If done the right way, it can deliver amazing results. But you have to make sure that the strategy is mapped out in the right manner. However, in order to...

Now grow your business through social media

Now grow your business through social media Social media marketing is anything but fast and quick. There was a time where people considered social media as a passing fad. But now over 3 billion internet users and over 2 billion of them have active social media...

7 Best marketing campaigns 2016 you should know

Marketers have definitely shown off their creativity this year. With the most exceptional and impressive campaigns, you’re in to learn a lot. Get yourself inspired through the 7 most amazing marketing campaigns of 2016. 1. Always #LikeAGirl Like a girl has always been...

Instagram or snapchat- Where would you tell your story?

Instagram came out with something familiar that resembled Snapchat story features, on August 2. As soon as the update was made, Instagram users took over by posting stories allowing them to take, edit and share photos and videos for 24-hour time period before they are...

Now say goodbye to camera roll with Snapchat memories!

With a way to search your past snaps, Snapchat launched a camera-roll like option to save and search through past snaps. Users can now look back in time with the new feature ‘Memories’. Where your photos and videos couldn’t be kept forever, at least not the ones that...

India’s contribution to digital revolution

We all know that digital revolution has marked the beginning of Information era. Rightly called as the third industrial revolution, India’s digital world has witnessed tremendous growth in the past decade. Imagine a world without Internet? Once upon a time Internet...

Time for a rethink.

Do you think content marketing has come of age? It’s time for content marketing changes that one needs to understand. Brands nowadays are utilizing content marketing as a part of their overall marketing strategy. Some brands have successfully incorporated in...

Taming the Millennials

Copywriting aimed at a millennial world   The Millennials make up a majority of the entire global population, and are the consumers of today and tomorrow, thus making it incredibly important for companies to reach out to them.   Writing for Gen Y is perhaps...

Instagram Logo

Instagram took the world by storm, after it changed its logo out of the blue purple-slash-pink-slash-yellow. What’s more, it wrecked hearts exactly like a storm wrecks lives. The old Instagram logo had come to be an icon, of sorts, for storytellers; photographers;...

2016 FACEBOOK AD TRENDS THAT USERS SHOULD LOOK OUT FOR

Facebook has been on high every since it started off 12 years ago and it refuses to stop any time soon. The Facebook Ads tab has one of the most popular ad trends of 2016. Its raging popularity has been taking social media advertising to another level. Following are...

The Force is strongly with you!

x https://www.youtube.com/watch?v=4e-aA5-4kYI With the gushing wave of all high-end brands raising their bar, Motorola is leaving no stone unturned. For those who possess butter fingers, Motorola brings to you Moto X Force, a phone that does not shatter when dropped....

Gaining Facebook audience through insights

Social media is all about the people, the public, the audience. More audience insight equals effective communication. Hence, Facebook has launched its new audience insight tool which helps marketers know more about their audience. This includes the demographic as well...

Dos and Don’ts of E-commerce

Don’ts Conceal the shipping charges because it may lead to a feeling of dismay. The customers need to know about the shipping charges as far as the website is concerned. If the customer does not know about it, he could even cede the purchase. Give up quickly...

Snapchat- The New Expression?

Snapchat it seems is the all new rage sweeping the young and old alike with its strong wave. Snapchatting ‘IS THE NEW VERB’, synonymous in its competition with whatsapping and googling. Snapchat is the new chat. Sure adding colours with vibrant pictures to the chat...

How do I become a successful social media influencer?

We all know that social media is more about psychology than it is about technology. We see many people on social media who have mastered the art of building relationships via blogs, visual art or other networks. The reputation that these influencers gain is directly...

‘Tis the age of Display Videos on Facebook!

“Hey, have you seen my new profile picture?” Sophie asked Stanley, “Lol, have you seen my new profile video?” he replied, giggling. Well, no play, let’s hit the bullseye. So,THE NEW AGE is here. Facebook has come up with another fascinating update, ‘Profile...

Trending To be or not to be

A millennium has passed but Shakespeare’s this question raised in Hamlet will never get old! Social Media has now taken it upon itself to make life easier for this skeptic race that on one side hold onto their individuality (Be like Shahenshah!) and on the other side...

Nope Nope Nope Nope Nope Nope !!!!

Being a digital agency, we love to keep an update of what’s going around the social media. Influencers can prove to be one of the best practices to amplify your brand’s presence online or offline. Influencers are the best choices to get your message buzzing over the...

The Alpha-Bet

Yes, it is true, Google now has a parent company. As crazy as it may sound, but Larry page came up with this revolutionary decision in reference to their 11 year old letter which stated that “Google is not a conventional company. We do not intend to become one.” So...

THE BANNING GAME JUST GOT SERIOUS!

Wohoo, yet another ban is here and this time it’s none other than our beloved ‘porn’ *sarcastic drumrolls*. This calls for a celebration, doesn’t it? Like we have another pointless ban added up in our oh-so-called much needed action list. Let’s see people’s reaction...

INSTAGRAM GOT ITS CURVES BACK.

Instagram goes on a hashtag-banning spree daily, which is much needed. There are thousands of hashtags used to share disturbing images and pornography, resulting into violation of Instagram’s public policy. But, things went out of control when Instagram banned #curvy...

Can’t find it? Just Tweet It!

How we see Google Search and Twitter Update?               How does the CEO of Frito-Lay see them?             Well, here’s what happened.                  ...

The Facebook’s Feminist Makeover Story

Well, Facebook is going under minor makeovers again, and this time, it’s not about the features. For all the design-nazis and femi-nazis out there, Facebook revealed its new logo, which will be seen across its site and apps soon. Old Logo –       New...

iAid – Vision, for the visually impaired

18 year old Alex Deans surprised the world by inventing ‘iAid’, a cloud-based companion device for the visually impaired to help them navigate around effortlessly. iAid looks like a joystick and is equipped with ultrasound, GPS and cloud features which helps it create...

Are We Taking Chinese Competition A Little Too Seriously?

So yeah, our beloved Municipal Corporation of Greater Mumbai (MCGM) announced a strict ban over the fried food, especially Chinese food stalls around schools in Mumbai. * Two minutes of silence for all the Chicken Fried Rice and Manchurian lovers* Well, it’s...

Facebook supports GIFs, yet again.

GIFs have been on the internet for around 25 years and the trends for GIFs are ever increasing.               Social Networking and Blogging sites that support GIFs – • Tumblr – One of the major platform for bloggers, where bloggers...

Windows 10; FREE FREE FREE!

Microsoft announced Windows 10 a while back, stating the upgrade would be free. Some of us were skeptical about it, but it actually happened! Windows 7 SP1 and Windows 8.1 users will receive free upgrades to the new and improved (hopefully) operating system. Those of...

Crash and burn on the app-only move?

Myntra, the biggest fashion e-commerce website in India took a bold step and took down their website last week in an effort to draw more traffic to their mobile application. According to company quotes, 90% of their traffic and 70% of the orders are from their...

The Dollar A Year Billionaire.

Billionaire, philanthropist, genius. Add a metal suit, and you’d have Iron Man. He’s not Tony Stark, he’s Mark Elliot Zuckerberg, the man who made billions by building a website where people virtually live their lives. We all know him as the...

Sushma Swaraj; Putting the “Public” in Public Relations.

As citizens of India we have always had a rather cynical opinion about our Government, and the work they do. But Sushma Swaraj, our External Affairs Minister is hard at work and recently took to twitter to reach people, and people have been reached! Even with major...

The future is now!

Microsoft infused life into Holographic technology with its HoloLens; bringing the future to 2015. Microsoft HoloLens seamlessly blends high-definition holograms with your real world; thus making augmented reality a viable concept. With an integrated computing unit,...

‘Quality over Quantity always’, says Facebook

Facebook page likes to decrease from 12th March. As we always know Facebook is always on its toes when it comes to experimenting and creating new policies for advertisers and page holders. In one such recent venture Facebook has announced that they’ve recently updated...

#WorldEnvironmentDay

5th June, 2015. World Environment Day! The one day of the year when everyone suddenly goes a lot greener than they had been all year is finally here. Everyone, including the PR teams of a few corporations. Some tweets so far have been pretty cool, and thought...

From Snap Chat to Snap Cash!

The age old question of “how do you monetize Snapchat” has finally been solved for all the SnapChat users! The popular chat medium has now introduced Snapcash, a way to send mobile payments to friends using the image sending-then-destroying service. As...

New Mobile Friendly Test Tool by Google

Ever wondered if your site has what it takes to make sure it ranks good or if it would qualify to be a good mobile friendly site in Google’s eyes? To put an end to all these endless questions, Google has introduced a new tool. Here’s the link :...

#ShowMenSomeLove : HE Deodorant Campaign

x https://www.youtube.com/watch?v=iDnAkZkqO2g Very rarely does it happen that we end up watching a 3 and half minute video without checking on the timer on how many minutes are left. This one campaign by HE deodorant breaks all norms. The anthem was launched digital...

PM on Instagram

You know India’s political scene just got a lot cooler with the PM of the nation joins the picture sharing platform of Instagram. He posted his first Instagram photo from Myanmar, where he is attending the ASEAN Summit. And the post went something like this. Link...

Everything You have Ever Clicked Has Already Been Clicked

Are you just as fascinated by this topic as we are? Let us introduce you to the world of Dictionary of Obscure Sorrows. These guys have constantly invent new words and the word that explains this particular photographer’s frustration is Vemödalen. It is the fear...

#GoodRiddance : How to hide WhatsApp Blue Ticks

  Ever since WhatsApp introduced “read receipts” in the form of two blue ticks, there has been a chaos in the chatting world. This was how your chatting partner knew if their messages were seen. But this move was universally frowned upon and people...

Color Theory Commandments

There’s something about color that completely amazes me. The effect they have on how we see things & how we perceive things. There’s been a lot that has been said on color theory but this one infographic summarizes pretty much everything, helping us...

Norway’s Gorgeous New Bank Notes

Goodbye stereotypical notes. Haven’t you always wondered, what would the notes look like if not for Mahatma Gandhi’s face plastered all over it? Don’t get me wrong, I love Gandhi but a new layout won’t hurt. If nothing, it would be a good...

INDIA – PAKISTAN NOBEL PRIZE

Some people say that by winning the Nobel Prize Malala Yousafzai joins Pakistan’s loneliest club on Nobel Prize winners. This prize might just the thing this nation needs at the time. This 17 year old school girl is the prime survivor of a Taliban assassination...

SWACHH BHARAT ABHIYAN

In a nation like India, where the public don’t forget to litter on the streets more than once in a day it’s a wonder why we don’t have more campaigns like these integrated on a national level. The Swachh Bharat Abhiyan is the first ever national level campaign that...

ZUCKERBERG MEETS MODI

As experts in the world of media, it’s in the job description that we have to stay tuned to all the current news. So when we found out that the man behind Facebook aka Mark Zuckerberg was making his way to India specifically to meet our very own resident superhero and...

6 Media Trends you need to know about!

At Frutibowl, we aim at staying fresh with our campaign ideas and media trends!  Over the course of time, we have filtered through a lot of social media trends which have come and gone. Yet a there are a few that always remain. If you’re new to the social scene, here...

ALS Challenge

Step aside selfies! There is a new social media trend in town! Yes you heard that right, there is a new viral bug spreading on a global level including top names like Bill Gates, Roger Federer, Christiano Ronaldo, David Beckham, George W Bush, Mark Zuckerburg and many...

MumbaiMetro Assistance

The much awaited Mumbai metro rail finally opened for public use this Sunday. Thousands of Mumbaikars flocked to their nearest metro stations for their ride of the newest mode of transport in the city. However, the Twitterverse was already gearing up for this D-Day...

Social Media Day

Here’s a day we are all thankful for! Social Media today has changed the way we communicate on a daily basis. Starting from the way we celebrate to the way we mourn and finally to the way we rebel – it has given us a platform to express what we want and do...

Bollywood grooving on the Happy Song of Pharell Williams!

The Happy Song by Pharrell Williams is like the new Harlem Shake in trend & the best part in it is that you get to dance more! Yayee! We see many people doing it for their  different cities but what if you want to see Bollywood do it – Without taking much...

Dry Fruits

Saying goodbye to a colleague is never easy. But saying goodbye to a best friend is even harder. Employees always come and go –  but it’s the memories they leave behind and the impact they leave on our lives is something we can never forget. Therefore on...

Secrets to make your Video Viral!

  Do you really want to make a viral video and gain instant popularity?? Then here are our secrets : Viral-ness of your video = Clickability  X Sharibility of the video! While some videos can go viral over the night, some may require the initial push to be a...

See it your Way!

While everyone is busy trying to advertise their products by hiring some celebrity or by sponsoring a glamorous event. It is in the small tricks of Advertising where we can grab attention of our users easily and amaze them by the way we advertise. Canon did the same...

Heart Touching Advertising

When we say Advertising? What strikes us? Tones of brands trying to force their products by exaggerating their benefits, their ingredients and if that dosent work. The 2nd best formula – Hire any trending Superstar and ask them to promote the brand. While others were...

Ab ki baar, Konsi Sarkar?

Well, Even if the title of the post is one of the tagline which belongs to the BJP party. We are going to talk about how Social Media has helped in creating awareness on social media. The BJP party and its prime ministerial candidate seem to be the flavor of the...

Social Media Goofup : US Airways!

We all use Social Media. So,when we have a complaint about a company, The first thing we do is we search for their Facebook Page/ Twitter Handle and tell them a complaint because we know its way too easier to get an immediate response than anything. But you never know...

Mac Vs Windows

  There is an always constant battle between the Mac and Windows ever since they were both created. And they havn’t been quiet about their dislikes for eachother either. Infact they have gone further to show how incompetent the other is. The “Get A MAC” Campaign...

24 Hours of Job!

However you love you’re job, I am pretty sure you wouldn’t love it that much so as to do it all day! And what if we tell you? There’s an attractive pay! You’ll think? Don’t!, because there is no pay! Well,This is not the reality! This was...

DO THE HARLEM SHAKE!

We at our office celebrate some really weird days and hence, we decided to celebrate White Shirt Day! We were all dressed in White shirts! The only way we were planning to making it memorable by taking some photos in weird way by placing GO-Pro on our cycle’s...

This means War!

Well over the last few days Life at Fruitbowl is under high radar. The members of our charade are always on their toes. Why do you ask? Well, there’s a battle going on! It may not be on the surface but under the serene surface there are currents raging. Lesson 1:...

Ahhhh Effect

After a tiring day, have you had a sip of coke and sighed out a relaxing ‘Ahhhhh!’..Well, if you have then you’re going to like what’s next. For… this blog is for all those who find comfort in the small sips that have a great reviving impact! Well, many may not...

How to make your Videos go Viral?

Your video has an amazing story with all beautiful characters and is fun to watch! But, it still hasn’t gone viral yet? It’s the title! Yes. Unless you have a catchy title that grabs your people’s attention and makes them eager to watch it, it’s not going to go viral!...

You Just got Stumped!!

With April fools just gone by, this post is dedicated to a prank that is making quite a few rounds on the internet. Uhmmm, but before we jump into the post let me ask you what are you expecting? A silly prank between siblings? No. Someone waking up to cream on their...

Women’s Day Campaign by Young Energy Savers

Young Energy Savers is a brand which is all about educating youngsters about saving energy, protecting the environment and utilizing natural resources at its best.  On the occasion of Women’s Day,2014 we decided to use this opportunity to educate children about the...

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