Very rarely does it happen that we end up watching a 3 and half minute video without checking on the timer on how many minutes are left. This one campaign by HE deodorant breaks all norms.

The anthem was launched digital and they plan to weave the entire 360 activity around it. The jingle very smartly & sarcastically brings in front of us the challenges that men face on a day to day basis and how they deserve some love.

We have been an ardent supporter of Men’s Day and we thought the campaign was brilliant. What do you think peeps?