Facebook page likes to decrease from 12th March.

As we always know Facebook is always on its toes when it comes to experimenting and creating new policies for advertisers and page holders. In one such recent venture Facebook has announced that they’ve recently updated the way they measure how many people like your page. Pages may see a decrease in ‘likes’ after March 12, when they remove ‘likes’ from any inactive accounts.
An inactive Facebook account is one that memorialises deceased users, or were voluntarily deactivated.

Why this should not affect you?

As a Facebook page holder when you advertise your brand or products in the social market, the targeted objective is to find out how many people are aware about your brand or product, How many of these people will actually buy it ?

This is based on a direct relationship between the active likers of the page and the page activity.

Many popular brand pages are populated with ghost identities of people who don’t even exist in an irrelevant time and space. These inactive accounts do not contribute to the page growth and add to the brand value but just increase a number of fake likes.

These likes are of no use to you if the potential consumer does not understand your product and will not buy it or reciprocate to the posts that you update regularly.

Organic profiles or the active profiles of real users that like your page are what make up your consumer base. These people react and respond to various daily posts and also give positive as well as negative feedback for your advancement.

A decrease in likes should not be considered as a negative point but it should be considered as a chance for you to redefine yourself in the social market by catering to the needs of the real audience.

Official Announcement: https://www.facebook.com/business/news/page-likes-update