Vadilal Icecream’s Ice Trooper

Ice Trooper is an a digital initiative to promote the Ice Trooper range of Vadilal Icecreams. To launch this subrand, there was an IceTrooper character created. This Character facilitated the element of fun. A website was created that launched the sub products and also promoted several games that were created to promote the Ice candy. These games created  and enhanced the interaction with the brand and also created recongnition to its brand products.