MEDIA PLANNING AND BUYING AGENCY

With the expanding array of mobile, desktop, tablet and banner advertising options, you need an independent voice in your corner to help you navigate the often-bewildering media placement choices that are available today. Fruitbowl Digital can be that voice. The team at Fruitbowl can help identify the specific media options that will most effectively target the demographic you are seeking to reach and make sure that your ad is keyed properly and submitted on time and in the appropriate format. Our experienced staff members also know what works in what type of media, enabling them advise you on different design options for different sites. When you choose Fruitbowl Digital for your media placement needs, you get it all. Device targeting: We can target the campaign on the basic of device. from Ipad, Iphone to Android. This can allow us to make the campaign more effective and successful. Target group: The success of the campaign depends on targeting the right people. We can filter the audience depending on your brand and target the interested audience to ensure the effectiveness of your campaign Our vast network of sites will give you plenty of options to place your ads on the most effective sites.

Conversion Monitoring

It begins to track that visitor’s specific mouse movement to determine their exact position on the page. It is beneficial in generating leads. It gives a brief insight on the call to action points of the website.

Online Media Planning and Buying

We manage all forms of media planning and buying from start to finish. We also provide our clients with various insights, which will best serve your brand.

Creative Management

As a digital advertising agency, we ensure that your brand or service gets the best creative representation as possible!

Traffic Analysis

This streaming media traffic will be more dominant in IP networks, due to a large number of users on the Internet, Therefore it is important to monitor and analyze media traffic.

Campaign Design

We identify the right target audience, understand their tastes and preferences and accordingly design the campaign to suit their business objectives.

Analysis & Optimization

No media campaign can be successful without constant analysis, tests and optimization of your marketing strategy. We use a combination of in-house tracking and external ad-serving technology to analyze and add value to your brand.

Advergaming

Advergames or Advertisements in the form of video games have existed as long as video games itself. Advergaming is a new medium of advertising that is being used by many companies to brand and market their products.

Gamification

Gamification is the next step in the evolution as it is the application of basic game theory and mechanics in contexts outside of games.

Fruitbowl Digital excels in the task of media planning for its clients. The job of a good media planning agency is basically to determine the most effective combination of media to help in achieving the targets and objectives of the brand. Media Planning is basically the process of using legitimate information and help in identifying the most appropriate platforms which can be used to communicate the brand’s message to the target audience. But in today’s modern day digital media, media planning also requires a boost through sponsorship, and at times encouraging brands to create their own content.

Which is why, it is essential to create a structured media plan for your brand? The three components of media planning are as follows –

• Defining the marketing problem. • Translating the marketing requirements into attainable media objectives. • Defining a media solution by formulating media strategies.

For an agency to excel is media planning, it requires a great number of skills in order to compete with other agencies as well as get the maximum benefit for your brand. Mostly in all digital media agencies, media planners discuss amongst each other and also review the campaigns of other brands in order to come up with a full proof strategy in order to get the best possible outcome from this for your brand. In order for an agency to get the best out of Media Planning, they require an understanding of their target audience’s likes, dislikes etc. By having such knowledge in hand, an agency gets a clear understanding of what kind of content to share that will motivate the target audience to follow the brand. Over the last decade, with the global expansion of social media platforms, especially the ones targeted towards consumers, media planning has become rather complex. Although this factor has caused a great boost for media planning as the targeting has become a lot more specific, now that as an agency we can differentiate between age groups, gender, and nation and so on.

As an agency that specializes in Media Planning for your brand, we explore all possible options to help your brand to acquire the best response, to its campaign. Fruitbowl Digital works with a wide range of Indian and International brands, each with unique requirements which gives helps us master the art of media planning for all kinds of brands out there.