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Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales for your agency. It often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. Nowadays the abundance of information readily available online has led to the rise of the self-directed buyer and the emergence of new techniques to develop and qualify potential leads before passing them to sales.


The lack of follow up is what causes a damper in business development, leading it to failure. Follow-up can be uncomfortable for professionals who would rather be practicing their expertise instead of seeking sales. But it needs to be done to ensure customer satisfaction.


Database penetration testing is often an extremely overlooked component of an organization’s security and hence possibly the most vulnerable. And of course, the database is also the location in which vast and rich amounts of data may reside.


Google AdWords is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. (Taken from google themselves)


Targeted banners can be used for branding, brand reorientation, product launches or direct sales. Targeted banners are one of the best marketing tools to reach the right audience with the most relevant message.


Lead filtering is the process of sorting through the large amount of leads to help your brand only chooses the ones that benefit them the most. Lead filtering is a crucial task of sorting out the leads that are in the best interests for your brand.


The art of Lead Generation is the high light of any Digital Advertising agency, and we at Fruitbowl Digital are no strangers on how good Lead Generation can amplify your business. Fruitbowl Digital specializes in the art of concrete Lead Generation. Ample Lead generation is a boost for each kind of business. In the art of Lead Generation, a company helps in developing a website or partnerships with several sources which inadvertently help you advertise and promote your brand.  The process of generating leads is quite easy. Once an agency creates a website for your brand, they advertise about your product. Once these leads reach the consumer who is interested in your product, they generate a genuine interest towards your brand. When a customer is able to find your directories and once they have completed the online form, it is submitted to the advertising agency. The customer information is then properly verified and then matched according to the appropriate providers. These leads are then sent to the providers with the proper contact information & purchase requirements. Having a Lead Generation software is very important, especially to test various methods. This is something only a good advertising agency can provide. But constant testing is the only way to prove whether or not your efforts are paying off. In Lead Generation it is crucial that you test all possible options before you stick to one.  Trial and Testing is a part of good targeting. The number and quality of leads, will determine the number of conversions you will get, which will steadily improve over time.