When we say Advertising? What strikes us? Tones of brands trying to force their products by exaggerating their benefits, their ingredients and if that dosent work. The 2nd best formula – Hire any trending Superstar and ask them to promote the brand.

While others were busy trying to catch attention by portraying size zero girls with hordes of makeup on her and been retouched in Photoshop. Dove used a completely another formula! The Campaign done by Dove was really touching and an eye-opener. The campaign’s mission is to “to create a world where beauty is a source of confidence and not anxiety.” The Campaign was executed by Ogilvy & Mather Brrazil. Dove believed in what was the most necessary ingredient – To boost the self-confidence of the customer. The impact they created was penetrating into the minds of the customers and delivered their message flawlessly which was “You are more beautiful than you think”

https://www.youtube.com/watch?v=XpaOjMXyJGk