Snapchat is the new timeline, the new spectacle. Everything worth telling is snapped. It is an addition to the digital must haves list and is expanding the digital market one snap at a time. Top notch companies and brands are coming with their Snapchat ids, because the working and functioning of individual companies are no longer matters of privacy. Every company and brand feels deeply for the need of being intimate with its customers. Snapping is the new way of penetrating the lives of the consumers. It seems as if these days life has become the new market and people the new brand. Maybe this is called evolution. So the debate remains the same-“Has snapchat become the new expression?”]]>