The internet sees all and bears all, valiantly. In 2013, it saw the dawn of other-worldly dance form in the guise of convulsive and flailing movements with the Harlem shake. In 2015, it saw the users dumping ice-cold water and ice-filled buckets on their head with the ALS ice-bucket challenge. And now in the year of 2016, everybody make way as it is (drum roll please…) Mannequin Challenge time!

Which started off with some bored kids trying to have some fun in America, the Mannequin challenge soon spread like a wildfire. People all over the world are going crazy with this new fad. Celebrities like Adele, DJ Marshmello, Nina Dobrev, Kate Hudson, Ellen DeGeneres and many more have been a part of this trend. Not just that, Hillary Clinton, too had jumped on the bandwagon during the Presidential elections. To urge the Americans to vote and in an attempt to connect with the youth of America, she had taken part in this raging trend. Not that it helped her win the coveted chair.

Everyone wants to be a part of this hot and fun trend, although it does not have a fun end for some. In Alabama, a group of men learnt it the hard way. They staged a shootout scene for their Mannequin Challenge, which led the cops to raid their house after watching the video and arresting two men after the seizing several firearms and drugs. Not funny for the armed men but definitely a coup for the law enforcers.

It certainly is fun, to choreograph a particular scene wherein everybody is a statue. Brings back memories of our childhood. Aah! What fun, it used to be. And this bug has not just bitten the Hollywood, it has also gripped Bollywood. Stars like Alia Bhatt, Sonakshi Sinha, John Abraham, Jacqueline Fernandez are part of this trending trend.

Brands and corporates, too are sitting up and taking notice of this latest mania. Not just noticing, in fact, they are participating in it. The JW Marriott hotel, Universal Music India had posted a video of the Mannequin challenge which garnered immense views. Mixing business with pleasure is definitely paying off. Since it is a global phenomena, it helps the brands to connect with the youth in this amusing way.

Quirkier the video, the better chance it has to go viral.

So what are you waiting for? Get your freak on and Ready, Steady, Freeze!