We advertise in disguise. But our message is crystal clear.
We make things go Viral! We know what exactly will fuel your brands reach. As a unique approach to the task of marketing goods and services, experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. The goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. And We are here to help you achieve that goal.
Fruitbowl’s guerrilla marketing team creates awe inspiring campaigns using a mixture of creative stunts designed to capture audience and press attention. Our guerrilla ways generate press coverage, seed viral chatter and bring any brand message to the forefront of people’s minds.
Augmented reality (AR) blurs the line between the real and the computer-generated by overlaying 3D digital images, high-resolution video and other information onto real-world content, all in real-time. It is a whole new dimension of interaction with your brand, enabling infectious, memorable experiences that form lasting, valuable impressions.
The best way to make a public statement is by creating a piece of art that can visually express your message, and these environmentally influenced installations are perfectly designed to education consumer and spread a positive message.
Get people talking by using the intriguing or the plain outrageous to draw attention to your brand or product launch, for the right reasons!
Sustain the conversation and turn it into dialogue using a mixture of communications channels that maximise any guerrilla marketing campaign
Don’t think that this is the new kid on the block – immediate and direct, street marketing gets directly to the individual.
Experiential Marketing focuses mainly on helping the target audience get first hand experience of a brand. While traditional methods of advertising only communicate to the audience through visual and verbal means, experiential marketing tries its best to involve the consumers by engaging with their human senses. Therefore experiential marketing consists of a great number of marketing strategies to achieve the best results possible.
The goal on any agency conducting experiential marketing as a strategy is to form a long term personal connection between the brand and the target audience to maintain a long time relationship between the two. As Fruit bowl Digital, we understand that the best possible way to ensure that a brand’s consumers get the best experience is for a brand and its audience to have a strong connection which never falters overtime. Over the last decade experiential marketing has grown on a large scale and more and more brands use it as a medium to gain the trust and loyalty of their consumers.
There key factors to remember in experiential marketing are as follows –
Know your brand: It is vital to stay true to your consumers and always provide them with the right knowledge about the brand. If in any case this does not occur it could cause huge rifts in the consumers trust.
Keep consistency: A brand should be careful while sharing information in media. The proper division of information in different forms of media is vital. There agency in charge of a brand should carefully choose the kind of information they wish to broadcast of different platforms.
Make a campaign: It is always a good idea to create campaigns to keep the audience engaged with the brand.
Integrate social media: In order to tap into a vast number of audience, social media is always a good choice in order to promote a brand.
Keep a track on the feedback: within the first few hours of executing a campaign, it is necessary to keep a close eye on the feedback which is being received. This is how one can determine if the campaign was a success or not.
The goal of experiential marketing is to create the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. And we are here to help you achieve that goal!