Experiential Marketing Agency

Fruitbowl Digital – Best Experiential Marketing Agency:

Experiential Marketing sometimes known as “Engagement marketing”, “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, or “participation marketing”, focuses mainly on helping the target audience get first hand experience of a brand. Traditional methods of advertising only communicate to the audience through visual and verbal means. Experiential marketing tries its best to involve the consumers by engaging with their human senses. Therefore experiential marketing consists of a great number of marketing strategies to achieve the best results possible. Our goal at Fruitbowl is to form a long term personal connection between the brand and the target audience and to maintain a long time relationship between the two. We understand that the best possible way to ensure that a brand’s consumers get the best experience is for a brand and its audience to have a strong connection which never falters overtime. Over the last decade experiential marketing has grown on a large scale and more and more brands use it as a medium to gain the trust and loyalty of their consumers.

The key factors that we thrive on in experiential marketing are to Know the brand, Keep consistency, Make a campaign, Integrate social media and Keep a track on the feedback. The goal of experiential marketing is to create the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. And we are here to help you achieve that goal!

Advantages and Benefits of Experiential Marketing:

Experiential marketing also known as Engagement Marketing, is a marketing technique that aims at getting an audience to have a positive experience of a desired product. The execution should lead to an action that makes the experience more memorable than a simple copy or design driven advertisement.

The benefits of this type of advertising for an Experiential Marketing Agency are:

• • Brand Awareness : Traditional marketing methods have gotten boring and it makes the audience crave for something different which helps build brand awareness in an authentic and interesting way
  • Positive Emotional Connection : Create a positive emotional connection with your brand customers by letting them feel in a positive and rewarding way the product and its benefits
  • Positive Perception of the Brand : Giving the target audience something great and positive to remember about your product should make it a positive memory which helps bring positive feelings with every mention of your brand.
  • Displaying Brand Attributes : An Experiential Marketing project that shows off the Brand’s Attributes like “What is your brand about?” “What does it do?”, “Which problems does it solve?”, provides the means to display these attributes in a personal way.
  • Viral Street Cred : Marketing event create a buzz which leads to street cred, which can go viral in an instant! Giving the target group something exciting, positive and unique can move them to share it.
  • Drive Sales : Sales can be driven through this technique, and not just at the event itself but also in the homes of the customers. They will go home and log on to your website while keeping in mind their positive experience with you

Offline Experiential Marketing Platforms/Tools:

Even in today’s digital and tech savvy day and age, offline experiential marketing is still as impactful as it ever was. Let’s take a look at the commonly used offline experiential marketing tools

• • • Street marketing, also known as street teams
    • Youth marketing, also known as entertainment marketing
    • Event management, also known as event marketing.

Mobile marketing tours: often, brands will utilize custom-branded RV’s, Buses, and Motor Coaches to draw attention to their offering, serving as mobile billboards as well as mobile centers to create brand experiences on-site in retail parking lots or at larger events.

Marketing through amenities: companies promote their brands through interactive marketing via amenities such as charging stations

IOT Device connected to social platforms that display the numbers of fans and personalised messages to the off line customers.

Immersive storytelling uses immersion or immersive technology to create virtual brand worlds for consumers to engage with. Using technology such as virtual and augmented reality, CGI and 360° video content, face and gesture recognition, holographics and ultra-haptics, 3D scanning/mapping/printing, wearable and touchscreen technologies, geo-location technologies, drones, photobooths and magic eyes, brands are able to interact with their audiences in new and creative ways

Online Experiential Marketing Platforms/Tools utilized by Firms:

The future is here and it’s digital. In a world where computers and smartphones are just another part of our daily lives, the tools they carry take marketing to a level that was never known before. These digital advances have taken Experiential marketing to a new domain as well. Below you’ll find the common online tools used for Experiential marketing :

Blogs: For engagement marketing purposes, companies can share content on their own blogs and participate as a commenter or content provider on relevant external blogs. Hosting a campaign that gives prizes to the readers of external blogs for their participation in some kind of contest is an example of an engagement marketing campaign aimed at external blogs.

Social networking sites: Social networking sites (such as Facebook, LinkedIn, and Twitter) are ideal for engagement marketing because they provide a way for people to interact with brands and create a two-way dialogue between customers and companies. Most companies maintain a presence on several of these sites.

Webcasts: Differing from internal webcast meetings with a small, specific invitation list, engagement marketing online events are aimed at a much larger and public audience. They are typically available live or on-demand, which allows viewers to view content on their own schedule. Similar to conferences, audience members can ask the speakers questions and participate in polls during live webcasts.

Email campaigns: One of the earliest online engagement marketing tools, email marketing requires target audiences to opt-in to directly receive a marketer’s emails. Companies can also encourage individuals to share their messages virally, via the forwarding of emails to colleagues, friends and family.

Crowdsourcing: Crowdsourcing sites offer engagement marketing opportunities through their open media contests. Crowdsourcing sites like these generate brand ambassadors as an organic byproduct of the crowdsourcing process itself by encouraging users to share their submissions on various social networking sites. By first engaging fans and consumers in the act of shaping the brand identity itself, there is increased brand awareness and development of brand relationships well before launching any official media campaign.