Facebook has been on high every since it started off 12 years ago and it refuses to stop any time soon. The Facebook Ads tab has one of the most popular ad trends of 2016. Its raging popularity has been taking social media advertising to another level. Following are some of the few Facebook ad trends that have been growing to another level.
1. Carousel Ads:
A Carousel ad is where the user can be directed to a specific location of their website. These ads include at least 5 images in them. Being an image and link based advert format, it attracts customers easily. People now click on the Facebook ads due to these attractive images. Facebook’s ad click rates are better than ever before.
2. Social Video Ads:
Videos are the fastest and the easiest way to catch the attention of the customers. Social Video Ads on Facebook are small and load faster; this helps the customer watch the ad easily. These ads contain stories or interesting behind – the – scene information related to product or the brand. Hence, these videos are gaining special attention from Facebook and from the customers too.
3. Mobile Optimized Ads:
Most ads uploaded on Facebook are “mobile optimized”. Meaning these ads are not only desktop friendly but also mobile friendly. Most people log on to Facebook via their phones rather than their laptops or computers. This makes the mobile ads very important as those the most accessible ads.
4. Local Ads:
This hassle free mode of local advertising is a relief to many people who run small time local businesses. Facebook’s local ads helps local businesses expand their horizons to a whole new level. it might be one of the fastest form of local advertising. When you advertize for your brand using local ads, you get an option to enter all the details related to the product, making it easy for your customers.
These 4 new trends have taken Facebook to a whole new level in the advertising sector. We hope Facebook keeps grabbing the virtual world’s attention in the way it has always been doing!
Social media is all about the people, the public, the audience. More audience insight equals effective communication. Hence, Facebook has launched its new audience insight tool which helps marketers know more about their audience. This includes the demographic as well as the behavioural data of your audience. It basically lets you know your audience before you roll out your budget. The data is collected from various sources primarily self-reported and off-Facebook. Self reported includes personal profiles and the latter includes external data.
Firstly you have to create an audience by choosing from people on Facebook, people connected to your page or through custom search. Next, you have to explore your data to adjust your audience by dividing your data into different tabs like demographics, page likes, location, etc. Then, save your adjusted audience.
This is beneficial for those who have their own start-ups because it gives an overview of the people visiting the page, other details and so on. Once the marketing professionals know about the insights like how many people live in proximity to their stores, what they shop, how they shop and many other things.
This is really profitable for those who want to extend branches of their business organisations but is simultaneously not that safe for those who prefer privacy.
We all know that social media is more about psychology than it is about technology. We see many people on social media who have mastered the art of building relationships via blogs, visual art or other networks. The reputation that these influencers gain is directly proportional to how people get influenced.
The most important thing is to find your target, your goal or your focus. If you focus only on one phase and you master that art it will help you in becoming a commendable influencer. It is important to be vigil and stay on top of the trends, follow them and learn how they function. The best way is to keep a tab on all social platforms. (Facebook, Twitter, Instagram, LinkedIn and Pinterest…and still expanding).
Also, It is important to step aside and break through the clutter. You could start with identifying the type of content and thereby select whatever floats your boat. For eg. Tumblr for visual art, WordPress for blooming writers, YouTube for entertainers, etc. All you have to do is go the extra mile. It’s never crowded, just the audience gets bigger.
“Hey, have you seen my new profile picture?” Sophie asked Stanley, “Lol, have you seen my new profile video?” he replied, giggling. Well, no play, let’s hit the bullseye. So,THE NEW AGE is here. Facebook has come up with another fascinating update, ‘Profile Video’ which acts just like a profile picture b ut adding mot ion to it.
All you have to do is shoot and upload a 7 second video through your iPhone and BAM! You now have a profile video (That’s so cool right now). Whenever someone visits your page, the video will automatically start playing. You will have to activate the ‘video autoplay’ feature for that or else the thumbnail will only b e visible.
This feature is not yet available to Android users but it will roll out quite soon. The profile video will be quite similar to a GIF. Social Media is sprouting its seeds everyday and undoubtedly has grown some fruitful trees out there.
Very rarely does it happen that we end up watching a 3 and half minute video without checking on the timer on how many minutes are left. This one campaign by HE deodorant breaks all norms.
The anthem was launched digital and they plan to weave the entire 360 activity around it. The jingle very smartly & sarcastically brings in front of us the challenges that men face on a day to day basis and how they deserve some love.
We have been an ardent supporter of Men’s Day and we thought the campaign was brilliant. What do you think peeps?
You know India’s political scene just got a lot cooler with the PM of the nation joins the picture sharing platform of Instagram.
He posted his first Instagram photo from Myanmar, where he is attending the ASEAN Summit. And the post went something like this.
Link – http://instagram.com/narendramodi
In the span of a few hours Modi received over 1,600 likes and Mr. Modi had 35,000 followers on Instagram.Needless to say our PM has taken to social media like a fish to water, and he has conquered almost all the possible channels present.
As worshippers of Digital Media ourselves, here are a few pointers we would like to share with our PM.
1. Always Use #Hashtags
2. Keep sharing relevant images that interest your followers.
3. Make the best use of filters
4. Keeping liking and commenting on posts.
5. Always include a caption.
6. And last but not the least, keep clicking!
On that note we would like to wish NarendraModi a high five for conquering another social platform. Hopefully in the not so distant future he won’t be the only Politician of India to do so!
Are you just as fascinated by this topic as we are?
Let us introduce you to the world of Dictionary of Obscure Sorrows. These guys have constantly invent new words and the word that explains this particular photographer’s frustration is Vemödalen. It is the fear that everything has already been done. It completely explains the frustration of photographing something amazing when thousands of identical photos already exist.
Ever since WhatsApp introduced “read receipts” in the form of two blue ticks, there has been a chaos in the chatting world. This was how your chatting partner knew if their messages were seen.
But this move was universally frowned upon and people were waiting for a fix. Well, it’s here people. You can now disable this fix through one simple step. The updated version 2.11.44 (only available on WhatsApp’s site for now) has a new option under privacy settings. You have to go the Whatsapp site to download for now.
If you check “Read Receipts”, it will enable you to turn it off or turn it on. There you go. Problem solved.
But all this buzz has got us thinking whether the fix was a genuine release after all the noise or all this was a PR plan just to re-create the hype around the app. What are your thoughts peeps?
There’s something about color that completely amazes me. The effect they have on how we see things & how we perceive things. There’s been a lot that has been said on color theory but this one infographic summarizes pretty much everything, helping us save time & efforts.
This infographic by Designmatic has summed up 10 cardinal rules of color scheming and acts as a guide when it comes to choosing colors. Matching colors is not everybody’s cup of tea but one can always try. Here are the ten commandments :
1) Know the color wheel well. Every color signifies something. Know what it is.
2) Analog colors work too.
3) Complementary colors are your safest bet.
4) If you think contrast is too intense, split it with complementary.
5) Experiment with double complementary color scheme.
6) Three is not too much. Not unless you know how to use it.
7) Sometimes monochrome is just what you need.
8) When in doubt, go black & white
9) Get a sense of understanding of your hues, tints, shades & tones.
10) This one is my favorite : RGB, CMYK & Pantone are NOT the same.
