To Poll Or Not To Poll?

To Poll Or Not To Poll?

With the dawn of Facebook about 12 years gone, and after kicking Orkut into oblivion, started the golden age of social media. Since then, many shiny new social mediums have tried and fallen but Facebook has managed to sustain itself in this fickle world.

With the attention span of a human growing even shorter than that of a goldfish, Facebook has managed to snag the attention and interest both for more than a decade (that’s more than the the shelf life of a marriage :O). So how has Facebook managed to attain such a feat? Well, by introducing new updates every few months and the current feature of Facebook Live has gained immense impetus.

One of the hottest trends, the Live (Timeline) Poll has taken social media by storm. Anything and everything can be up for vote – a choice between Messi or Ronaldo, Rachel and Ross or Monica and Chandler, Rakhi Sawant or Mallika Sherawat, after watching Sasural Simar Ka, how would you prefer to terminate your life – gun or poison? This new feature has managed to gain immense impetus.

Since people all over the world are going gaga over Live Poll, let’s take a look at this current fad. Here we’ll tackle the three most important question in regards to Facebook Live Poll – What? How? Why?


What Is Facebook Live Poll?

From puppy or kitten  to which Alia Bhatt’s performance is your favourite – Udta Punjab or Dear Zindagi,

Narendra Modi or Arvind Kejriwal,
Jose Mourinho or Arsene Wenger,
Jon Snow or Daenerys Targaryen,
WeeD VS BeeR,
everything is up for vote.

In fact the recent American Presidential Election too was featured on Facebook Live Poll. Even after the elections, the candidates are still the hot favorites of the Live Poll where polling about Should Trump prosecute Hillary? What Trump should do with illegal immigrants in America? Do you support Trump if he calls for an arrest of Soros?
The list is exhausting as apparently the users have a lot of free time as do we since we’ve been following it.


How To Create Facebook Live Poll?

Unlike most other Facebook updates and features, this feature is a tad bit tricky. And we’re here to help you deal with this damn thing.

So here goes.

Download a free and full zip where which contains all the elements needed to build your own webpage. To make it easier for technologically stunted people here is a little help – download  Live Reaction.

The next step is to create your Facebook Access token and then set up your Facebook Live. The last step is to publish your Facebook Live and open it to the masses to start polling.

Now with that outta the way. We move on to the most important question that’s been plaguing our little goldfish minds for a while now.

Why Use Facebook Live Poll?

On the surface, it seems amusing to vote over trivial matters, but the massive response and reactions helps boosting the page views and popularity of that particular page. And since Facebook pushes live videos higher in the Newsfeed, it is also conducive for boosting your page’s visibility and helps generate more visits to your page.The business pages on Facebook can also make use of this opportunity by polling, which would help them gauge the consumer’s wants and preferences.

So, we think one of the crucial question to be included should be – To poll or Not Poll? What’s your vote?

Let’s make Harvey Dent proud, shall we!!

Now use Instagram analytics tools to boost your Instagram engagement

Now use Instagram analytics tools to boost your Instagram engagement

If you are really looking to serve quality content to increase your engagement, analytical tools are important. Instagram has truly grown into a powerful social media force, one not to be overlooked. With its new Instagram algorithm one can now see the rearrangement of order of posts that helps you show the best posts first.
It’s very important to make sure that you’re ranked highly within a social media platform’s algorithm. Your business is inevitably affected by the algorithm that prioritizes content in a user’s feed.
The reason why you need analytics tools is to see which portion of your Instagram audience is interacting with what content. Also it helps you find which content is performing best and which audience segment you need to concentrate on the most.
Instagram analytics tools serve more information to marketers on user insights, follower demographics and post analysis. With these tools you can create stronger and relevant content that your audience will be more receptive to.
Here are 3 Instagram analytical tools that offer insights for free. Improve your Instagram marketing by utilizing these tools.
1. Simply Measured
As being “end-to-end analysis of all your social media networks”, Simply Measured offers a free Instagram report. The report provides an analysis of past two months including a wide range of engagement metrics, including engaging tags, most popular location, top filters, best day and time to post and highest engagement on sites outside Instagram.


It’s available to users with fewer than 25000 followers, and the data is available to read charts, or raw numbers. Simply Measured can simply be a great tool for marketers.

2. SquareLovin
SquareLovin provides a lot of similar features including information on your followers and how to enhance your performance with filters and hashtags. It also makes monthly analysis, displays metrics on recent posts and shows a history of your posts broken down into year, month, day and hour. You can see analytics information for your account overall, as well as for specific posts.


3. Locowise
Boasting “razor-accurate analytics”, Locowise is an analytical tool that works on results rather than assumptions. It compares your profile to 2,500 other Instagram profiles and offers benchmarks against a variety of metrics. The Instagram Analyser lets you discover how you’re doing in terms of follower growth and engagement. You can get accurate comparison when you choose to compare your account to other accounts of various follower sizes. Locowise has a visually pleasing interface that provides basic metrics you need to know.


If you are planning to achieve long-term success on Instagram, these analytical tools should be considered. These not only help you reflect on your past content but also for future campaigns. Average internet user has 5.54 social media accounts. It’s time for the brands to be active on multiple platforms and use two or more social media channels. Therefore you will need a tool for every social site you use. What are your thoughts about these Instagram analytical tools? Have you started using it?

Tips to promote your next event through social media marketing

Tips to promote your next event through social media marketing

Social media is a platform where major part of your potential audience is present. It helps events and their planners to have long-term interactions with attendees. So you should definitely make sure that you’re present on platforms like Facebook, Twitter, Snapchat and LinkedIn in order to reach your target audience.

Now create buzz-worthy events through social media marketing using the following tips:

  1. Create and use a hashtag

Enhance social media buzz and increase participation through a specialized hashtag for your event. For twitter, create a hashtag that is relevant, short, unique and sweet. An example of a hashtag fail can be that of Susan Boyle’s album release party that used the hashtag #susanalbumparty. Whoops!

You don’t’ want your event hashtag to sound funny like this one does! Also just creating a hashtag won’t help to promote your event. Promote your hashtag everywhere including your event website, emails, social networks and the event’s mobile app. Through hashtags you’ll be able to watch what is trending around your event and also get feedback for the same.


  1. Promote early

You have more chances of being successful if you promote the event and dedicated hashtag early. Time is of the essence, so you have to get started as early as possible to create momentum and reach a larger audience. Ensure a wider reach by promoting a few months in advance.


  1. Get yourself involved in social buzz

Create an enthusiastic atmosphere before the event that will encourage others to promote it. Reach out to your attendees by initiating conversations on the channel. You could also share some relevant content and thereby initiate social buzz. Social networking sites like Twitter and Facebook are ideal for initiating conversations. True success on social media is when you’ve engaged people into your story.


  1. Know your biggest promoters

Develop mutually beneficial relationships with industry and thought leaders by sharing their updates and engaging them in conversations online. Since already being established in the industry, they surely have a say, as they have loyal fans and are admired in their industry. Spread the word by encouraging attendees to leverage their social network.


  1. Encourage your speaker to promote the event

If some of your event speakers have a significant social media presence, ask them to promote your event on their social media platforms before, during and after the event. This can help you drive visits to your website and generate buzz. Encourage your speakers to promote the event further by taking pictures with event attendees and engage with them on social media.


  1. Create contests

Engaging audience before the event is necessary. Create challenges and try to do something different if you want to promote your event. Interact with your guests through contests. Creating contests is indirectly the best way to make your event successful. It can also be a great way of giving a behind-the-scenes of the event content along with blog posts and giveaways. You could also offer discounts or broadcast curated streams using your twitter hashtag.


  1. Create a LinkedIn group and Facebook event page
    As you know most people log into Facebook at least once a day. Make it easy for them to keep up with event news by creating an event page listing. The benefit that you can get by creating an event is that it encourages sharing by attendees. On similar basis, you can create a LinkedIn group and grow attendees on these networks by eventually enjoying higher shareability for your event.




  1. Follow back
    Don’t forget to reward your audience who are regularly promoting and mentioning your events on social media. Encourage two-way communication. Initiate conversation with your audience while asking them what they liked best, least, and what they hope to see for next time. This may also increase the possibility to return the following year and also share their positive experiences in their own networks.

By using these tips you can easily promote your event without spending a dime. Remember, social media can be a powerful tool and social media promotion for events doesn’t really have to cost you. So, which of these 8 tips have really worked for you? If you have any other tips to add to the list, do let us know in the comment section below.

Like it or love it, #hashtags matter!

Like it or love it, #hashtags matter!

Believe it or not, hashtags have pretty much taken over social media. Once forgotten character has finally made big time. This little symbol has dominated the social media world in recent years and has grown tremendously popular.


A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. So it basically makes the content of your post accessible to all people with similar interests.
For example, if you are a fan of Samsung Galaxy S7 and planning to buy it. A simple “#SamsungGalaxyS7” search on any social network will open a dedicated news feed of all the latest deals, rumours or hacks about it. The results you see on the feed are the aggregated posts of any users who use Samsung Galaxy S7. So hashtags are clickable links on posts you see and a mouse click will display a real-time live feed of every other post tagged with the same hashtag.


1. Twitter
Twitter is the very first social media platform where hashtags are still very prevalent. Twitter helps you deliver target brand messages by helping you organize your tweets. You can join in trending conversations that can be viewed on your twitter page sidebars or at In this way you’ll be able to track hashtags to see which ones are most relevant with your audience.

2. Instagram
The power of hashtags on Instagram can help you increase your reach eventually leading to an increment in the network of influential brand followers.

If you want to make your photos more discoverable, employ hashtags on this app. It’s better if you use at least one hashtag per photo to maximize share.

3. Facebook
Hashtag craze all began on Facebook on June 2013 but it hasn’t really worked great for them. Facebook provides a unique URL for every hashtag and by clicking on one will redirect you to its feed. Facebook hashtags in their current form are flawed. It’s basically far from perfect.

4. Pinterest
Hashtags are supported on this platform and kind of work the same way as mentioned in the other social networks. On Pinterest, hashtags in account descriptions, board titles, board descriptions or profile names aren’t clickable. The only place where you can click and search hashtags are in a Pin’s description.

5. Google+
In case of Google+, when users click on a hashtag, the search results page includes the original hashtag as well as the posts with similar tags and keywords. Hashtags on Google+ makes it easier for people to discover your content, even if they are outside your circle.


Using hashtags make your posts more visible to basically anyone who shares your interest. So your will no longer be limited to your followers; your content is now accessible to all other users interested in similar topics. Hashtags help you increase brand awareness and facilitate greater engagement.
Through hashtags you can also get to know what you’re targeted customers are interested in. They help building relationships by helping your brand get connected and be able to interact with targeted audiences. Brand loyalty in turn increases with your audiences getting insights about your brand or businesses through hashtags.
All you have to keep in mind is carefully choose the right hashtag that broadens the reach of your social media posts to thousands of followers, fans and customers.
Don’t overuse hashtags. Make sure that you use maximum of two hashtags per post. Including too many hashtags will leave the impression that you are spamming your followers.


Hashtags can really work wonders if used in the right way. Try experimenting with hashtags as these are really powerful tools that connect with potentially thousands or even millions of target audiences world-wide. Hopefully you’ve learned the value of hashtags here. Which hashtags do you usually use on social media?

Take your content marketing to the next level

Take your content marketing to the next level

Content marketing has evolved into a major component of marketing strategies for companies of all sizes today. If done the right way, it can deliver amazing results. But you have to make sure that the strategy is mapped out in the right manner.
However, in order to create successful results, keep in mind that you execute a very different style of writing than what you have learned in your English class or in your business school. How do you make it work for your business?
First thing; you need to focus on is the way you write. It’s better if you keep your writing informal but also add a touch of professionalism to it.
Avoiding text speak and racial or gender based language can help your content have an impact on the audience in a positive way. Content marketing is best presented in an environment with a story. If the story grabs the attention and interest of your audience, it can take your business to new heights.
Providing relevant content to your business is the next tip to boost your content marketing business. No matter how fascinating the latest pop culture moment might be, but if it doesn’t relate to your business, you should not share it on your social media page.
Your content should educate your audience, inform them and also create engagement on your page. Moreover, it should also entertain them in some way or the other. You could also add humour to your content depending on the topic you choose. Since your brand or your product is a mediator between you and your audience, the information you share should connect back to your story. This certainly will provide you a great opportunity to build quality links and SEO friendly content.
Make use of outlines to keep your content focused. Your story should have a beginning, middle and end. Also time your stories for maximum relevance and use editorial calendars to avoid repetitive content.
Reading blogs and essays can of course help content writers to create one classic piece of writing. Look for different types of content that the site posts and consider what gets the most responses and comments.
Scrutinise the presentation of the content and also the kind of language used. How do you invite people to join the conversation? Ending your post with an engaging question can be one way of boosting engagement.
You can also create a poll on your blog and ask people their reasoning. Make your story personal and compelling for the audience by inviting them to post pictures or videos of themselves.
The struggle for attention with content marketing is real, but as we can see for ourselves, it is not a paradox at all. Interactive and visual communication is changing the way content is shared and consumed. All you have to do is pay a little more attention to consumer behaviour and apply these tips to improve your content marketing business. What other tips do you think will encourage your content marketing business?

Now grow your business through social media

Now grow your business through social media

Now grow your business through social media

Social media marketing is anything but fast and quick. There was a time where people considered social media as a passing fad. But now over 3 billion internet users and over 2 billion of them have active social media accounts. Facebook, twitter, Instagram, Snapchat are all the social media platforms where one can directly engage with their audiences.
But, how can social media benefit your business? If you’re wondering about this, we’ve outlined some important points for you to keep in mind.
1. Define your goals and your audience
It’s actually very vital to figure out your goals to have a solid understanding that whether or not your social media efforts have paid off. However in order to know your goals, it’s necessary to develop strategies to attain them. Also, social media is the best way to reach your target audience.
But how do you know who they are? When you identify your target audience it’s good that you consider factors such as age, location, income, career, education and interests. The more specific you be, it’ll enable you to create a strong social media strategy and you can reach your audience at the appropriate time.

2. Know your research
Now that you know your audience, you need to know which platforms they are actually on. There are varied active users on different platforms, so it’s not worth to invest on one social network if your audience is on some other platform. As a small business, your time and energy is most valuable.

3. Make a scrutiny on strengths and weaknesses
You need to go beyond just your research and understand the strengths and the weaknesses of each platform. Also how often you plan to publish your content should be considered as an essential point. For example, if you want your content to stay for a longer time, then Facebook is the right fit. But if you have to update multiple times a day then Twitter is the exact platform for posting multiple times.

4. Cater to your customers through social media
Thanks to social media, you don’t have to worry about relationship building with your customers. As a small business, being responsive and engaging has never been more critical. The best way to approach your customers is through Facebook and Twitter where they have private messaging capabilities. However, Instagram is great as a platform for engagement, it might not be the best to direct customers with questions about your product or service.

5. Develop user-generated content
Coming up with unique and quality content could be expensive. So user-generated content created by your customers can increase your social media presence and also helps you be active on social media all the time. However, you should ask yourself what type of UGC you could collect.

6. Know your numbers
If you want to know how close you are to achieving your goal, you should probably track your social media metrics. If you have a Facebook page, you need to measure the likes, post reach, impressions, unlikes and engagement. For Twitter, you have to concentrate on your retweets, impressions, @mentions, followers, and tweets linking to you. So monitor and analyse these numbers since they can ultimately decide whether you gain a customer or lose one.

Social media is evolving and new platforms and features are popping up. You need to evaluate and keep on experimenting until you get results that lead to your business success. As you grow, so will your business presence on these social media platforms.

Remember it’s the small changes that have a great impact on your business. You just need to put some extra efforts with the right data, strategy and tools. So when are you using these tips to market your small business?

7 Best marketing campaigns 2016 you should know

7 Best marketing campaigns 2016 you should know

Marketers have definitely shown off their creativity this year. With the most exceptional and impressive campaigns, you’re in to learn a lot.
Get yourself inspired through the 7 most amazing marketing campaigns of 2016.
1. Always #LikeAGirl
Like a girl has always been around forever and is used in derogatory ways.D&AD foundation (Agency) did a great job by altering ‘Always’, a brand girls count on for superior protection. #LikeAgirl campaign generated considerable global awareness. 85 million global views on YouTube from 150 and more countries….you gotta be kidding!

2. Under Armour, I Will What I Want
Empowering female athletes, whether they are playing soccer or any other sport Under Armour launched the largest campaign with a feel-good ad featuring a ballerina that went viral and racked up 4 million views in just one week. Aimed to shatter body image stereotypes, Under Armour is surely bolstering women’s self-image.

3. OPSM-Penny The Pirate
OPSM, the largest retailer of eye glasses launched ‘Penny The Pirate’ children’s eye screening book. With a great motive, it raised awareness of children across Australia. Producing an engaging printed book and app to highlight vision problems in children, ‘Penny the Pirate’ innovatively combined traditional and digital media. The campaign collected more than 100 awards to date and has taken the title to be the most effective campaign in the world.

4. U.S. Navy-Project Architeuthis
Project Architeuthis is the first ever reality game that was activated on the American Navy’s Cryptology and technology Facebook page. The campaign was created to attract the type of minds Navy Cryptology looking to recruit, while also increasing social traffic.

5. BuzzFeed- Tasty
BuzzFeed has accumulated over 60 million Facebook fans with its quick, easy-to-make mouth-watering recipe videos making their rounds on Facebook this year. BuzzFeed’s foodie-oriented campaign resulted into the launch of TastyJunior and Nifty. Their scroll-stopping videos have made a massive visibility for them.

6. L’Oreal Paris – #WorthSaying
The campaign #WorthSaying aimed to get women to talk about things they believe are important, whatever they might be. Rooted in the brand’s iconic tagline ‘Because You’re Worth It’, it revolved around the belief that all women have something worthy to say. The campaign is still being talked about and the hashtag is still in use across media channels. Seems like L’Oreal is on the worthy run!

7. Honey Maid – This is Wholesome
Honey Maid this year came out with a campaign that focused on divorced, interracial and same-sex family issues. Inclined towards celebrating all American families it focuses on showing America who they really are. With #NotBroken campaign, they received an over-whelming positive response with over 12 million views of all the content since March. Good going Honey Maid!
Having a video while marketing a campaign has become extremely important. No wonder that the use of video in marketing campaigns is on the rise. It’s so amazing to see all the cool and innovative ideas marketers have shown in their campaigns. Out of all the amazing marketing campaigns which is your favourite pick?

Let your social media strategy catch’ em all! (By using Pokemon GO)

Let your social media strategy catch’ em all! (By using Pokemon GO)

Are you sick of hearing about everyone talking about Pokemon GO on social media? The success of the game came overnight with an outstanding number of users who immediately began downloading the free app despite it being unavailable in most countries.
Millions of people worldwide have downloaded this game since it has released. The app that allows you to follow a map using your phone’s GPS location data and catch Pokemon to train and send in to a battle can surely do wonders to your social media business.
Whether you agree or not, play it or not, like it or not, you cannot ignore it. That’s why it’s time for your business to capitalize on it.
First and foremost, Pokemon GO is most vital and impactful for those businesses that have a physical location.
There are many ways by which you can encourage Pokemon chasers and increase your business.
1. You need to find out if there is a Pokestop or gym for immediate and easy results. Just incase if you are not near a Pokestop you can actually submit a request to become one.
2. Chip in more money to buy lures to attract Pokemon to your location. The more Pokemon, the more people.
3. If you want Pokemon Go players to play at your business, there are two important things you need to keep in mind: Wi-Fi and charging stations. You can use any kind of social channel or signage to let the players know that they are always welcome to come and play.
4. Another important thing you can actually do is to offer discounts or any other incentives to players who purchase in your business.
After you know that you have Pokemon in your area, you can now use social media to your advantage.
You can use Snapchat as a way to boost up your business while simultaneously using Snapchat filter with your business name and a Pokemon theme and encourage people to use the filter when they catch a Pokemon in your location.
Buying Facebook and Instagram ads to promote business as a hotspot for Pokemon can work wonders. Tell people how many Pokemon you have actually caught through real-time updates by using Twitter or Snapchat.
You can get more people to your area if you are offering discounts or incentives by advertising them on social media. Make use of location specific hashtags for your local area or business.
Restaurants can also have Pokemon themed cocktail or appetizer. But you need to make sure that you are using #PokemonGo or #Pokemon on your posts.
Since Pokemon Go is all about walking by various places and being out in the “real” world, you need to find ways to get into these places. Collaboration with local business to include your logo or signage will help people see your business info.
You could reward your customers who take Pokemon photos with your items in your photo through branded products or items.
Incase your employees are playing Pokemon, you can show their play on social media channels by showing what level are they at, what rare Pokemon have they found.
As you see Pokemon has a lot of potential for local as well as non-local businesses. It’s all about strategizing and using it in the right way to boost your local business. When are you using Pokemon GO to increase your social media business? What do you think about this new craze?

Instagram or snapchat- Where would you tell your story?

Instagram or snapchat- Where would you tell your story?

Instagram came out with something familiar that resembled Snapchat story features, on August 2. As soon as the update was made, Instagram users took over by posting stories allowing them to take, edit and share photos and videos for 24-hour time period before they are erased from the grid.

Instagram literally slayed Snapchat with its all new story-telling feature. So does Snapchat needs to buck up?

We all know this new Instagram feature smells, feels and looks like Snapchat. But which one would you prefer?

Snapchat has an estimated 150 million daily users which is even more than twitter. This app has set the blueprint for the entire industry. From its puppy- face, bug filters to adding time, temperature and adjusting the speed to your snaps, it has it all!

But wait, do you know that 32% of U.S. teens list Instagram as their most important social network, more than any other social network.

So how does Instagram stories compare to snapchat stories?

Instagram lets you see how many people and exactly which people watch each piece of your story. You could also decorate and make your basic content look pretty on its own and generate more engagement. Even if you’re not active on Instagram and don’t post much this feature helps you create a fresh experience on the network.

Very much imitating the 24 hour photos and videos disappearance feature, you can create campaigns and social contests on a minor scale offering content consumption to your followers on a larger scale.

If you’re really worried about your follower count, an increment can be assured. If an Instagram user follows your brand, your account will show up with a colorful ring around it whenever you release new Instagram story content. This means it’s time to increase your follower count and to be on top-of-feed on as many user feeds as possible.

One thing you need to keep in mind is not flood your feed with low-quality content or you’ll see a decline in the amount of followers that are following you. With Instagram stories your account gets uniquely placed among an Instagram user’s closest friends and family members.

With flexible privacy settings on Instagram, you can exclude specific people from seeing your stories even if they follow you. Moreover there is nothing like you can like or comment on Instagram stories, but it’s all about tapping and sending a private message to your account on Instagram direct.

To add more to this amazing feature, you can choose to feature a part of your Instagram story on your main profile if goes over well.

But when you talk about spontaneity, Snapchat definitely wins over through its flattering selfie with dog face slapped on top of it. You could say Instagram is more about food photography and making your pictures look artistic.

Anyways Instagram’s latest move is a major coup. But that still leaves us with one question: Does it mean that Instagram has won over Snapchat?

Now say goodbye to camera roll with Snapchat memories!

Now say goodbye to camera roll with Snapchat memories!

With a way to search your past snaps, Snapchat launched a camera-roll like option to save and search through past snaps. Users can now look back in time with the new feature ‘Memories’.
Where your photos and videos couldn’t be kept forever, at least not the ones that you send to your friends, memories can now help you save it.
Memories acts as a basic way to save and share snaps inside a folder. Also could be called as a camera-roll replacement, with this feature you can organize, edit, and re-share photos after they’ve been taken. A snapchat spokesperson says memories is “the first product we’ve created that’s truly meant for commemorating, especially with a friend by your side.”
It’s very simple to access memories. It can be done by swiping up from the main camera screen. It’s amazing to see your snaps in the reverse-chronological section when you open your memories section. Your photos in the past that have been saved to your camera roll can be revisited too.
Wildly popular among teens Snapchat has seen its audience start to age with 14 percent of U.S. smartphone users and older now on the app. This new feature also let you browse through the photo based on the location and time stamp, and the search feature will show you snap on the anniversary date.
It’s really fun to celebrate an anniversary or birthday by finding a few old snaps and then stringing them together.
Company’s valuation have grown to $18 billion in the recent years. It has surpassed twitter 140 million daily users with its 150 million daily users according to a report. Truly a good move Snapchat! What do you think about the new feature? Do let us know about your views in the comment section below.

India’s contribution to digital revolution

India’s contribution to digital revolution

We all know that digital revolution has marked the beginning of Information era. Rightly called as the third industrial revolution, India’s digital world has witnessed tremendous growth in the past decade.

Imagine a world without Internet? Once upon a time Internet was a luxury for the world. No wonder Internet was the basic fundamental idea for the development and advancement of digital technologies. It was by 2000 digital revolution had begun to spread all over the developing world. One would witness mobile phones and internet users grow during that period.

Technological collaboration with foreign companies was then started by Indian businessmen. In 2010, Internet made up about 25% of the world’s population. Also almost 68% of the world’s population were mobile owners by then.

Social media usage continues to grow around the world, with global penetration rates now in excess of 30%.India has contributed a lot towards digital marketing through social media. About 53% of India’s population uses Facebook and 44% uses WhatsApp. While Facebook and WhatsApp keep dominating the space but the growth of Google+ is interesting at a time, when it is dismantling itself.

Apparently as many have adopted the trend to start online business, only few had managed to standout from the crowd. Below is the list of Indian start-ups that have pitted themselves against Google+, Facebook, Twitter etc.


Launched by Shashi Tharoor on 7 January 2014, Poolwo is a social networking site created by a company based in Kerala. Registered members can enjoy sharing and reading blogs, articles, news and even browse photos & videos.


Just like Tinder, TrulyMadly helps you find singles trotting around you with the anticipation of becoming un-single.


You can call Mooshak an ‘Indian Twitter’ that claims its Twitter & WhatsApp in one service.


Add to an Indian start-up, InstaLively is an app that let you share your broadcast to Facebook, Twitter & even Youtube. It’s an app that is simple & easy to use with minimum learning curve.

How can one forget about the contribution of ‘Digital India’ initiative? Websites set up by the Indian government can help digitalize India where you can be a digital contributor. We all know that in the era of technology each one has a part to play. So through this initiative we are given an opportunity to delve into realms and make a difference.

Time for a rethink.

Time for a rethink.

Do you think content marketing has come of age? It’s time for content marketing changes that one needs to understand.

Brands nowadays are utilizing content marketing as a part of their overall marketing strategy. Some brands have successfully incorporated in developing very robust content marketing campaigns till now. But as the content marketing evolves it is necessary to adjust our strategy in order to follow the 2016 content marketing trends.

If you want to keep your business ahead of your competitors, there is no way of avoiding content marketing in 2016.So how do we make our content standout? It’s really a content marketing marathon out there. Let’s take a look at the 2016 marketing trends and learn some tweaks to strategize.

2016 Content marketing trends

  1. Quality over Quantity
  2. Only quality content can survive from now onwards. The Internet is filled with low-quality content, thus users are in need of good quality content. Also one needs to pay attention to spelling as well as grammar. It’s good to consider a professional content strategist as an investment to business.

  3. Focus on content scheduling
  4. If you think just to publish a lot is the only important thing, think again. It’s vital to provide high- quality content but with proper scheduling. Studies have shown that content shared on Monday mornings get a lot of views and content shared on Thursday mornings get a lot of likes.

  5. Revise your format and draw your attention more towards content promotion.
  6. Showcasing your content must be done on the basis of relying on more than one format. The more format one creates, the more the chances of being read. To make sure your intended audience reads your posts, it is essential to promote it. You have to ask yourself right questions about who is your target audience? When are they likely to read your content? 

  7. Let’s only concentrate on mobile first.

Mobile marketing is going to get bigger and bigger with more mobile access to new audiences. Many companies are now optimising their content for mobile devices only.


So what’s the future of content marketing beyond 2016?

Seems like a lot of brands will burn out on content, so one must not quit. Demands for visual content by customers will increase. So it’s better we give them what they want! Videos can also be the new blogging. Also content distribution will cost money. Let’s not be scared to try this channel.

What will you be focusing on in 2016?

Taming the Millennials

Taming the Millennials

Copywriting aimed at a millennial world


The Millennials make up a majority of the entire global population, and are the consumers of today and tomorrow, thus making it incredibly important for companies to reach out to them.


Writing for Gen Y is perhaps one of the most challenging tasks. They’re as easily bored as they are stimulated, which is the biggest hurdle when writing for them.

Considering this, we compiled a list of tips that help when facing this mammoth task.



Truth is, millennials are always in a hurry. Your copy has the power to make a lasting impression on a person within seconds. If they don’t like what they first see…well, that’s where it ends. Immediately. They have to be hooked, strategically, using powerful elements that they can relate to. Turns out, in an era of Instagram, Snapchat and Pinterest, that really isn’t difficult.



The Millennials love to find themselves amused with something on the internet. YouTube, Vine and Boomerang have managed to capture the attention of people, with videos of different lengths.

The clue is: Engage them. The content has to be original, brisk, and personal.


With the rising number of smartphone users, it is also important for all content to be native to mobile phones. It has been projected that there will be 204.6 million smartphone users in India, alone. A whopping number such as this, makes it safe to assume that your target audience will view your content on a smartphone.




Establish a connect with the millennials. What they relate to, is what they read. From trends to contemporary issues, millennials feel most strongly about something that their values are in harmony with. Telling them a story helps build a bond that is far beyond the commercial – It is emotional, and directly impacts their personal, ethical and social values. Connect your writers with them, and introduce them to guest bloggers. Mankind is a curious lot, and they love knowing more about who gives them what they read.



Millennials love to learn. Today, classrooms are out and the internet is in. Give a millennial a textbook, and he’ll sleep. Link him to an article about literally the same thing, he’ll thrive.

The more your content can teach in a matter of moments, the more engaging it will be.

Listicles are the perfect example – people adore them. They scan, they get hooked, they learn.



Frequent snippets of content keep millennials engaged. Brands that post content more often, are the brands that usually succeed in effectively retaining their fan-base.

Instagram, Youtube, Pinterest and other such visual-oriented platforms are the best way to keep our visual creatures engaged.

Long form articles help, too. These are articles that are longer than approximately 1300 words, and are considered ‘share-worthy’. It’s the best way of generating content that is meaningful, hits the right note, and goes viral.



While a KISS would be great, What we’re talking about is the golden rule of copywriting – Keep it simple, stupid!

Avoid fancy words picked up from a damned thesaurus; avoid jargons; basically, avoid anything that takes you far too long to frame – odds are, your audience isn’t going to understand it in daily context.

(However, some contemporary internet jargons could work, if placed correctly. If I said ‘smh’ right now, it’s probably because I am shaking my head at the thought of chat jargons, and now you know.)



Editing is very ,very, very important. Add relevant images, infographics, gifs, change headlines – put yourself in the audience’s place. Like a wise person once said, ‘The essence of identifiability is famous quotes.’ (No, nobody ever said that but I got your attention there. Ha!)



I cannot put into appropriate words the reach that memes have. Millennials dig memes. Give them memes, with the latest news, and they’re probably yours for eternity. (…Ah, would you look at that, I did manage to put the sentiment into words.)



You probably want to use the platforms millennials use, to generate effective traffic. Facebook and LinkedIn are old. Use Reddit, Medium, Tumblr and StumbleUpon and you’ll see a sudden surge in the number of your audience. The logic is simple – you drive content their way, on platforms that they’re more likely to use, and they’ll see it.



One thing that will remain constant is the amount of research you will do. From analysing what the millennials like, to analysing what the internet provides – it’s a given process that will not change.

Getting millennial writers on-board helps create content for the millennial audience, for they identify with each other better than anybody else can.

Gaining Facebook audience through insights

Gaining Facebook audience through insights

Social media is all about the people, the public, the audience. More audience insight equals effective communication. Hence, Facebook has launched its new audience insight tool which helps marketers know more about their audience. This includes the demographic as well as the behavioural data of your audience. It basically lets you know your audience before you roll out your budget. The data is collected from various sources primarily self-reported and off-Facebook. Self reported includes personal profiles and the latter includes external data.

Firstly you have to create an audience by choosing from people on Facebook, people connected to your page or through custom search. Next, you have to explore your data to adjust your audience by dividing your data into different tabs like demographics, page likes, location, etc. Then, save your adjusted audience.

This is beneficial for those who have their own start-ups because it gives an overview of the people visiting the page, other details and so on. Once the marketing professionals know about the insights like how many people live in proximity to their stores, what they shop, how they shop and many other things.

This is really profitable for those who want to extend branches of their business organisations but is simultaneously not that safe for those who prefer privacy.

Dos and Don’ts of E-commerce

Dos and Don’ts of E-commerce


  1. Conceal the shipping charges because it may lead to a feeling of dismay. The customers need to know about the shipping charges as far as the website is concerned. If the customer does not know about it, he could even cede the purchase.
  2. Give up quickly “Successful people are not gifted; they only work hard and then succeed on purpose.” All the successful people have worked hard to get there, sheer hard work, because success is 99% perspiration and 1% inspiration.
  3. Make false promises Doing this will only degrade the reputation your website has earned. It is quite difficult to keep up in every manner. Perhaps, the best you could do is to NOT LIE.
  4. Focus only on the financial aspects For a brand to be sustainable, you have to be on pins and needles so that it turns into something remarkable. You have to overlook the economic perspective for a while.


  1. PR and Marketing is equally necessary For every brand it is important to promote their products. Nowadays, social media has built an easy bridge to the communication gap and the best way to market your product is in Social Media.
  2. Listen to your customers because your unhappy customers are the best source of learning. Solve most of their problems. Also, a satisfied customer is the best business strategy of all.
  3. Detailed Description of products Once you start promoting your products you ought to describe it in detail. Make sure you use a small yet detailed description because it makes quite a difference.
  4. Test your Product It is very important to test your product because everything is not as simple as ABC out there. Also, the easiest way to test your product is to test it through your friends or relatives. (Well, charity begins at home.)
Snapchat- The New Expression?

Snapchat- The New Expression?

Snapchat it seems is the all new rage sweeping the young and old alike with its strong wave.
Snapchatting ‘IS THE NEW VERB’, synonymous in its competition with whatsapping and googling.
Snapchat is the new chat. Sure adding colours with vibrant pictures to the chat definitely perks the
conversation and Snapchat takes it a notch above by making snaps the articulation of words.
Everything right from clothes to cakes, décor to doodles, friends to foes is being snapped. Life is
more into snaps than into living.

Snap 1

Snapchat is the new timeline, the new spectacle. Everything worth telling is snapped. It is an
addition to the digital must haves list and is expanding the digital market one snap at a time. Top
notch companies and brands are coming with their Snapchat ids, because the working and
functioning of individual companies are no longer matters of privacy. Every company and brand feels
deeply for the need of being intimate with its customers. Snapping is the new way of penetrating the
lives of the consumers. It seems as if these days life has become the new market and people the new
brand. Maybe this is called evolution.

snap 2.

So the debate remains the same-“Has snapchat become the new expression?”

How do I become a successful social media influencer?

How do I become a successful social media influencer?

We all know that social media is more about psychology than it is about technology. We see many people on social media who have mastered the art of building relationships via blogs, visual art or other networks. The reputation that these influencers gain is directly proportional to how people get influenced.

The most important thing is to find your target, your goal or your focus. If you focus only on one phase and you master that art it will help you in becoming a commendable influencer. It is important to be vigil and stay on top of the trends, follow them and learn how they function. The best way is to keep a tab on all social platforms. (Facebook, Twitter, Instagram, LinkedIn and Pinterest…and still expanding).

Also, It is important to step aside and break through the clutter. You could start with identifying the type of content and thereby select whatever floats your boat. For eg. Tumblr for visual art, WordPress for blooming writers, YouTube for entertainers, etc. All you have to do is go the extra mile. It’s never crowded, just the audience gets bigger.

Trending To be or not to be

Trending To be or not to be

A millennium has passed but Shakespeare’s this question raised in Hamlet will never get old!

Social Media has now taken it upon itself to make life easier for this skeptic race that on one side hold onto their
individuality (Be like Shahenshah!) and on the other side drink to breathe (Don’t be like Devdas!)

crisis still haunts people of all age groups and genders. And not only does it haunt us humans but these little
tomatoes that question whether they are vegetables or fruits.

And now with all the advancements in Internet take all the guidance you need for your love life.

When he asks you “What would it take for you to be mine?” Always have an answer know your actual worth, Be like
Gabbar! And later when he says, “Ek baar jo commitment kar di to phir me apne app ki bhi nahi sunta.

” Know he is Radhe! Prevent yourself from being someone you are not. Don’t turn into a lemon if you are just a lemonade.”



In a nation like India, where the public don’t forget to litter on the streets more than once in a day it’s a wonder why we don’t have more campaigns like these integrated on a national level.

The Swachh Bharat Abhiyan is the first ever national level campaign that was initiated on the 2nd of October by the Government of India. This campaign started off to a great beginning where in the Prime Minister Narendra Modi himself wielded a broom and started cleaning roads, becoming an inspiration for all! On the very same day Modi also addressed all the citizens of India asking them to join this campaign.

This campaign is one of India’s biggest cleanliness drive and & around 3 million government employees and students of colleges and schools joined this initiative.

So often we just pass by the real heroes of Mumbai, aka the BMC helpers who clean the roads on a daily basis. So for once it’s our turn to step into their shoes and know what it’s like to keep Mumbai clean. As a citizen of this vast nation, we hope that the Swachh Bharat Abhiyan continues for the years to come….



As experts in the world of media, it’s in the job description that we have to stay tuned to all the current news. So when we found out that the man behind Facebook aka Mark Zuckerberg was making his way to India specifically to meet our very own resident superhero and newly elected PM, we knew this was the stuff that made headlines.

As fellow Indian you might already know that our nation ranks high in terms of population and a large quantity of Facebook users are from India. According to Zuckerberg India has the potential to be the first country in which Facebook deploys drones to provide broadband connectivity in remote and inaccessible area.

Zuckerberg has big plans for the development of India’s internet usage. During his short stay here he travelled to as many parts of India as time would permit and spoke to people in different walks of life. India is a diverse nation and even in the 21st century a majority of the population do not have access to basic necessities let alone internet & social networking sites. He proposed that Facebook could contribute to India’s Rs 21,000-crore NOFN project on last-mile connectivity. He spoke of alternate technology such as drones and satellite communications playing a critical part in this last-mile linkage.

Under the government’s ambitious Digital India initiative, the government plans use the NOFN project to deliver e-services in areas such as health, education etc to every nook and corner of the country.

However Zuckerberg intends to target the end consumer–homes, schools, hospitals and other institutions which may require wireless technology, particularly in hard-to-reach areas. This is where Facebook senses an opportunity to use its yet-to-be-developed drones.

We completely understand why the Indian government is so keen on Facebook’s participation in helping to develop India’s Digital Programme. This whole plan has a lot of potential to help in develop the nation as a whole.

We completely understand why the Indian government is so keen on Facebook’s participation in helping to develop India’s Digital Programme. This whole plan has a lot of potential to help in develop the nation as a whole.

6 Media Trends you need to know about!

6 Media Trends you need to know about!

At Frutibowl, we aim at staying fresh with our campaign ideas and media trends!  Over the course of time, we have filtered through a lot of social media trends which have come and gone. Yet a there are a few that always remain.

If you’re new to the social scene, here are 6 very vital media trends that we think you should know of!

Micro Blogging

Blogging just got a lot less complicated.

Yes you read that right. Micro blogging is a rage among all the online bloggers over the World Wide Web.  Blogging doesn’t consist of paras and paras of content all over the place. Nowadays people add a more visual approach to their blogging experience. And in our experience this really works because with images attached it adds more of a ‘real life experience’ to the viewers.

Creative is King

Visual content has been king for a few years now. More than text it’s the creative that gain people’s attention. And if you have a good creative with the message shared properly, your creative will be a guaranteed hit! Users generally prefer posts containing images on Facebook and Twitter.

The Viral Experience

Youtube is the most growing medium of social interaction for the past few years. Someday it might just trump Facebook and twitter! Surprised?

Here’s why it is possible.

Youtube has seen the most explosive form of growth over a number for years, and 2013 was an important year that leads to this phenomenon. Small business owners have realized the importance of this medium and besides corporations, its normal people who have the potential to go viral simply by posting the content they prefer.

The Search Experience 

Did you know that Google indexes each and every of your Facebook status updates? It is a well known fact that the most important SEO ranking factors are directly related to social media. It is of great importance to a brand image that it retains a higher position in Google search ranking.

Methods of Monetization

The most sure way of getting is most amount of attraction on your social media activity is paid posts and promotions. This is an increasing trend nowadays. Paid promotions ensure that your target audience view the content you are sharing and ensures maximum virality.

Social Currency

Social Currency plays a vital role on the life of social media. All brands today aim to possess a strong social media presence or else their value is lost. Social Media is slowly becoming a foundation marketing component rather than an optional add on for any emerging business.

ALS Challenge

ALS Challenge

Step aside selfies! There is a new social media trend in town! Yes you heard that right, there is a new viral bug spreading on a global level including top names like Bill Gates, Roger Federer, Christiano Ronaldo, David Beckham, George W Bush, Mark Zuckerburg and many more celebs have joined in this viral bandwagon.

Feeling a little chill go down your spine at the thought of another viral sensation?

Brrr…. Well this is the trend that will give you the chills for sure!

The name of this global phenomenon called the ‘ALS Ice Bucket Challenge’.

So if you’re lucky, you get nominated for the ALS Ice Bucket Challenge, while nominated you have to dunk yourself in icy cold water ( preferably get it on camera so that there’s proof that you did it) and you get to nominate 3 other people to take the challenge. And the catch is they get a deadline of 24 hours to complete the challenge! Sounds cool right?

What exactly does ALS stand for?  

No clue? Ok GK Time.

Amyotrophic lateral sclerosis (ALS) — Lou Gehrig’s disease in North America, and rarely Charcot disease—is aneurodegenerative disorder with various causes. The term motor neuron disease (MND) is often used interchangeably with ALS, while others use it to refer to a group of similar conditions that include ALS. ALS is characterized by muscle spasticity, rapidly progressive weakness due to muscle wasting. This results in difficulty speaking, swallowing, and breathing. The disease usually starts around the age of 60, except in cases that are directly inherited when the usual age of onset is around 50.

The average survival from onset to death is three to four years. Only 4% survive longer than 10 years, although rare cases survive 50 years or more. Most die from respiratory failure in much of the world rates of ALS are unknown. In the United States, more than 5,600 are diagnosed every year, and up to 30,000 Americans are currently affected. ALS is responsible for 2 deaths per 100,000 people per year.

So why are these celebs dunking themselves in icy cold water you ask?

By taking part in the ice bucket challenge people all over the world have helped massively by donating and spreading awareness about this disease.

So far the ALS community have received around 111.6 million in Ice Bucket Challenge donations! This is probably one of the most viral causes to go around this year, and it includes the fun factor and the humanity factor into it. So if you get nominated, don’t chicken out! Sometimes a little brain freeze is good for the soul 😛

PS – Don’t forget to donate!

MumbaiMetro Assistance

MumbaiMetro Assistance

The much awaited Mumbai metro rail finally opened for public use this Sunday.

Thousands of Mumbaikars flocked to their nearest metro stations for their ride of the newest mode of transport in the city.

However, the Twitterverse was already gearing up for this D-Day months ago.

The official Mumbai Metro Twitter account has been giving out all the information, people need to know about this world-class mode of transport which has dramatically reduced the travel time between Versova and Ghatkopar, running through various locations like Saki Naka and Marol which are often prone to traffic jams. It has got about 1268 followers and counting.

Read More –

Social Media Day

Social Media Day

Here’s a day we are all thankful for! Social Media today has changed the way we communicate on a daily basis. Starting from the way we celebrate to the way we mourn and finally to the way we rebel – it has given us a platform to express what we want and do it at ease.

As the founding partner of Fruitbowl Digital, Mumbai’s Social Media agency, we have been working with biggest brands of the country. We saw brands from various sectors adapting to the social media wave. Brands from the FMCG & Apparel Sector were amongst the first ones to jump onto the social media brand wagon; followed by event planners, journalists, hotels, small business & surprisingly so POLITICIANS. We tracked how Barack Obama & Narendra Modi took advantage of this media to perfection. Social media is perceived as one of the most important marketing channels.  If you aren’t there, and your competitors are, you could be losing out on a major chunk of business opportunities.

Read More –

Secrets to make your Video Viral!

Secrets to make your Video Viral!


Do you really want to make a viral video and gain instant popularity??

Then here are our secrets :

Viral-ness of your video = Clickability  X Sharibility of the video!

While some videos can go viral over the night, some may require the initial push to be a massive Hit.

Well, for all those who think it’s all a matter of luck. Here are some of the key principles to follow:

1.Think like an Entertainer!

No matter for what purpose you are making your video for.

Always ask yourself one question – Will others enjoy it till the last second? If yes, then go ahead. If No, then rework on your concept. Rework on your storytelling. Do not keep your videos for more than 5 minutes. Keep it short and crisp.

2.Get it technically correct!

YouTube is changing! Gone are the days when YouTube was exclusively a place for one-hit, user-generated viral videos. According to The Wall Street Journal, 9 of the top 10 most viral videos on YouTube in 2012 were created by professional producers. So don’t let your concept go waste. There are ample of companies who will produce your video 100 times better, Hire them!

3.Grab the attention in the start!

It is really necessary to capture the user attention within the first 5 – 10 seconds. This can be done in many ways through some catchy music, indifferent introduction, but perhaps the most effective (if you can afford it) is the use of celebrities.

4.Keep it emotionally attached.

You have caught the user’s attention, now what next? Keep them Interested. Your video needs to provoke the emotions of your audience by making them smile, laugh, cry or frustrated. Keep them emotionally engaged.

5.Surprise, Don’t Shock!

We all love Surprises, We all love Shocks- NO! One of the assured tactic you can get right is This!

If you really want your video to be shared for a good reason! Then make sure your video surprises and not shocks or scares people because we want to make people happy and not turn them into pranksters!



these were some of the key principles to make your video go Viral through your Content!


See it your Way!

See it your Way!

While everyone is busy trying to advertise their products by hiring some celebrity or by sponsoring a glamorous event. It is in the small tricks of Advertising where we can grab attention of our users easily and amaze them by the way we advertise.

Canon did the same thing – Capturing every event, every moment,every occasion which is important in the life of an individual. Through just an eye! A Must – Watch advertisement to understand how minimalism is the KEY to grab a small space in the minds of your audience. Have a look.

Heart Touching Advertising

Heart Touching Advertising

When we say Advertising? What strikes us? Tones of brands trying to force their products by exaggerating their benefits, their ingredients and if that dosent work. The 2nd best formula – Hire any trending Superstar and ask them to promote the brand.

While others were busy trying to catch attention by portraying size zero girls with hordes of makeup on her and been retouched in Photoshop. Dove used a completely another formula! The Campaign done by Dove was really touching and an eye-opener. The campaign’s mission is to “to create a world where beauty is a source of confidence and not anxiety.” The Campaign was executed by Ogilvy & Mather Brrazil. Dove believed in what was the most necessary ingredient – To boost the self-confidence of the customer. The impact they created was penetrating into the minds of the customers and delivered their message flawlessly which was “You are more beautiful than you think”

Ab ki baar, Konsi Sarkar?

Ab ki baar, Konsi Sarkar?

Well, Even if the title of the post is one of the tagline which belongs to the BJP party. We are going to talk about how Social Media has helped in creating awareness on social media. The BJP party and its prime ministerial candidate seem to be the flavor of the season. Over the few months, the party’s relentless campaigning on social media platforms such as Twitter and Facebook has been viral and has topped in terms of popularity and favorability. Ironically, even Arvind Kejriwal, a leader who popularized the Twitter wave in politics, seems to be the runner up in this race and not to forget, Congress, who although are there in the media for all the wrong reasons.

The main reason behind the campaign going viral is putting themselves out of Meme. Well, we don’t know if that was already thought of or even the universe is in the favor of BJP!

namo sarkar



And their very touching ad of “Janta Maaf nahi karegi


which was a Tv ad portraying the true heartfelt feelings of a common man towards the current government which then went viral on Facebook as a Meme. Look at the page which just publicized it in overnight.





There were facebook pages dedicated just to troll them.

Someone rightly said, Good Publicity or Bad Publicity. It is PUBLICITY!

Social Media Goofup : US Airways!

Social Media Goofup : US Airways!

We all use Social Media. So,when we have a complaint about a company, The first thing we do is we search for their Facebook Page/ Twitter Handle and tell them a complaint because we know its way too easier to get an immediate response than anything. But you never know what kind of an immediate reply that maybe!

Well,This is the case of US Airways. Recently when a customer complained about multiple delays of airlines, the kind of response the customer received was really something disturbing!


Well,the response the US Airways posted after this was a pornographic image of a lady using Air plane as a sex toy! The picture was posted on Monday that remained up for roughly one hour before it was eventually removed. Well, when the company and the customer were facing problems. Twitter users seemed to have a ball! 

Here are some of the hilarious tweets which will make you laugh out loud!

Remember this guy from Airplane? :)







Eventually,this was going to happen! No.1 Trending Topic!


Well, after a hour this is what US Airways had to reply. Poor People!


Mac Vs Windows

Mac Vs Windows


There is an always constant battle between the Mac and Windows ever since they were both created. And they havn’t been quiet about their dislikes for eachother either. Infact they have gone further to show how incompetent the other is.
The “Get A MAC” Campaign run by Apple is one of the most famous viral videos ever created amongst these two rival companies. What makes these ads most appreciable is the wit and humor used to counter attack the opponents products.
In 2010, Adweek declared “Get a Mac” to be the best advertising campaign of the first decade of the new century.
The “Get A Mac” was one of the most entertaining campaigns and ran for nearly three years. It garnered alot of media attention for Apple and promoted the brand as “laid back and cool” ie. the brand that we relate today.




Just take a look at this video! You won’t be able to stop watching it:

And here’s a Bonus Video, Watch it after you watch the above!


24 Hours of Job!

24 Hours of Job!

However you love you’re job, I am pretty sure you wouldn’t love it that much so as to do it all day!

And what if we tell you? There’s an attractive pay! You’ll think? Don’t!, because there is no pay!

Well,This is not the reality! This was a really pretty cool project from Mullen for.. You will get to know at the end after watching the video :)

An agency posted a job listing fora position of “director of operations” at a company called Rehtom Inc.

The requirements were inhumane! The conditions were bizarre and weird like Standing up almost all time, Working from 135 to unlimited hours,Degrees in Medicine, Finance and Culinary arts, No time to sleep.

Well,you are wondering about Vacations? Well,Sorry to tell but the work load goes up during this time! The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video!

Check out the Video. It is worth watching it till the end :)




This means War!

This means War!

Well over the last few days Life at Fruitbowl is under high radar. The members of our charade are always on their toes. Why do you ask? Well, there’s a battle going on! It may not be on the surface but under the serene surface there are currents raging.

Lesson 1: Survival of the fittest
I know you’ve heard our tagline – “Survival of the Freshest”, but with the dawn of freshness also comes the inert ability to be the fittest! And since we deal in digital..Well, you got to survive digitally..If you’re thinking a “digital war”.. Well, you’re quite right! To survive at Fruitbowl You have to learn how to battle. Weapons required are ‘stealth’, a ‘creative zing’, and ‘attentive mind’.

Lesson 2: Sharpen your swords
What we mean by that is ofcorse ‘Sharpen your skills’. What ‘Skills’ am I talking about? Well, do you have a fast tongue, or more specifically, fast fingers? Can you get into the enemy’s territory undetected? And leave it with a special distaste?

Lessson 3: Raise your Defences
While you might be raging someone else’s territory and breaking down their walls (or dirtying it with your posts), you got to protect your own! You can’t leave your space unsupervised. There are no sides. Every (wo)man for himself! Yup, Not even the interns are spared.

If you still wondering what historic, epic battle I’m talking about…There’s only one way to figure that out. Spend a Day with us.. Sign into your Facebook account while you’re here and then stroll around teh office. What happens next is…

fruit bowl mazza

Ahhhh Effect

Ahhhh Effect

After a tiring day, have you had a sip of coke and sighed out a relaxing ‘Ahhhhh!’..Well, if you have then you’re going to like what’s next. For… this blog is for all those who find comfort in the small sips that have a great reviving impact!
Well, many may not know this but Coca Cola works to the uttermost to provide their consumers with the ahhh effect. But it’s not just in their drinks…its on the digital platform too!! Coca Cola is known for it’s marvellous and engaging campaigns but with the website, they take it a step further!
This website transports you into an entire new world of CocaCola that is interweaved with the ahhh effect!

 coke5 coke3 coke4

The site hosts several other games and interactive microsites that are so addictive that you are tempted to try all of them!! Well, the real question is..How much of the Aaaaah effect can you take??
The website is a must to try! With it’s colourful and creative animations it will take more than a simple glance. You will be drawn to click on the colourful icons and try ! This is once again Coca Cola at its best! Or maybe I’ve just got the Ahhh Fever… It’s contagious I warn you!! Avoid the site if you don’t want to get hooked… Ohk.. Got to go.. My Game awaits!!

How to make your Videos go Viral?

How to make your Videos go Viral?

Your video has an amazing story with all beautiful characters and is fun to watch! But, it still hasn’t gone viral yet? It’s the title! Yes. Unless you have a catchy title that grabs your people’s attention and makes them eager to watch it, it’s not going to go viral!
1. Make it searchable
In order to make your Video go Viral, you need to make it Google- friendly first! You can do that by searching for the most common keywords by free tools like Google Adwords Keyword Tool or Wordtracker. This will help your video get a lot of views and be exposed to more audience. Using the Google Keyword Tool you can look for the popular keyword tools that accurately reflect the conent of your video. Focus on the keywords that would appear on the first page but would not have much competition too!

2. Be descriptive
Awesome! Most- Watched – Refrain from such titles. Resist the urge to be overly clever, sarcastic or funny with the video title. Some video marketers try to use titles such as “You’ll be amazed to see…” or “You’ll never believe this” but if people do not know the content in video, such titles won’t help! Instead put clear titles of what you are going to show. A brief description and a thumbnail to support it. So from Must- Watch to Must Watch Soccer Skills would help.

3. Keep it under 56 characters
a. Google cuts off the titles after the 66 Character mark and since all videos which are posted on Youtube have “Youtube” in the start of their titles that means you have 56 characters at your disposal and to attract the audience.

4. Use them!
There are some words which have been shown to gemerate more clicks which will give good results when included in titles.
a. Video
b. Tutorial
c. Review
d. Test
e. What is
f. How to
g. Demo/Demonstration
h. Explained/Explanation
i. By using one of these words in your title, you’re likely to get more clicks.

You Just got Stumped!!

You Just got Stumped!!

With April fools just gone by, this post is dedicated to a prank that is making quite a few rounds on the internet. Uhmmm, but before we jump into the post let me ask you what are you expecting?
A silly prank between siblings? No.
Someone waking up to cream on their face? No. But quite close.
Someone waking up with nothing on their face. Surprisingly, the answer is Yes! Absolutely Nothing!

Check out this video! And you’ll get an idea of what I mean!
Well, lets say you wake up after getting zonked out only to find yourself in the air!
I mean, in the “air”!!! Falling at a tremendous speed! And the only thing you can think of is..
“What THE #$%#”! How DID I GET HERE!!”
..And as your mind tries to figure that out, your gradually getting closer and closer to the surface..And in a few minutes you’re going to be apple sauce on a side walk! But wait a Minute…
“Who the h%$# am I strapped onto?”

This prank was one of the craziest I’ve seen! Played on Youtuber Josh Paler Lin by his crazy friends. Trust me you would want to get friends like his! I’m sure their facebook page is flooding with new requests this minute!
Josh didn’t get up until he was suspended in teh air. His friends made sure hius ears were plugged so he wouldn’t awake from his slumber as they carried (read as ‘dragged’ ) his body from his home to the launch pad and strapped onto a professional!
You don’t believe me? Check the video out for yourself!
If I were you, I would already be scanning Facebook for his friends! I need friends like that!


Facebook rolls out New One-Column Timeline for Pages similar to user profiles

Facebook rolls out New One-Column Timeline for Pages similar to user profiles

Facebook has started rolling out a new sleek timeline for Facebook pages which will be beneficial for page admins and users too.

The biggest change in timeline is The biggest change is the Timeline for Pages design: all posts are now in one column, just like on user profiles. As a result, posts will appear the same on your Page as they do in the News Feed (stacked on top of one another, as opposed to staggered from left to right).

The biggest change is the timeline for the Facebook Page : All posts have now been aligned in one column,just like on user profiles. Therefore, Posts will appear in a same manner as they appear in a news feed. The timeline will show the posts one after another versus the old timeline which used to show posts left and right.

Here’s how it will look :




Here’s how the information related to page will be displayed :
The tabs which were previously on the top have now been removed. The information related to the page will be displayed to the left  including a map, possible hours of business, phone number, website URL, as well as photos and videos.

We have something for the admins as well. Page admins will also be having a fresh look to view information about the ads they’re running, new likes, unread notifications, and messages no matter where they are on the Page.



Facebook has also added new navigation options at the top for accessing Page activity, insights, and settings. The new Build Audience menu takes admins to their Ads Manager account.

Women’s Day Campaign by Young Energy Savers

Women’s Day Campaign by Young Energy Savers

Young Energy Savers is a brand which is all about educating youngsters about saving energy, protecting the environment and utilizing natural resources at its best.  On the occasion of Women’s Day,2014 we decided to use this opportunity to educate children about the extraordinary work done by Women all around our globe. We were really excited with the whole theme and started our research as soon as we got the approval. In no time, another beautiful idea pops in – i.e. to make a cover photo of all the women who did something significant in order to conserve our nature.

This is how it looked like:

 Women's Day

We decided to upload 3 posts and give some insights of their struggle and their achievements.

The 3 posts were as follows:

Navdanya Movement by Vandana Shiva:


Navdanya Movement led by Vandana Shiva which in English means ‘Nine Seeds Movement’ seeks to empower local Indian farmers to move away from growing any genetically modified organism (GMOs) on their land and return to organic, chemical-free practices. This movement has reached over 5,000,000 Indian farmers and created over 65 seed banks around India.

Navdanya fights to eliminate the commercialization of indigenous knowledge also known as ‘Biopiracy’.

Green Belt Movement by Wangari Maathai:



The Green Belt Movement which was found by a Nobel Prize winner Wangari Maathai. In June 1977, A few women planted 7 trees in Maathai’s backyard. By 2005, 30 million trees had been planted by participants in the Green Belt movement on public and private lands. (Such is the power of spreading positivity and doing good deeds).

Undoubtedly, this movement led by Maathai helped the rural women in getting self-employed.


A book which created Revolution: Silent Spring by Rachel Carson

Silent Spring by Rachel Carson.

Silent Spring – A book by Racheal Carson which was on the bestseller list for 10 years continuously in spite being criticized. She believed that human and nature are mutually dependent on each other. She argued that industrial activities such as the usage of pesticides can damage the earth’s ecosystem and will have far-reaching ecological consequences such as future human health problems.

Today, scientific studies have demonstrated these consequences.


We were really proud with our whole campaign, educating people about the extra-ordinary work done by extra-ordinary Women. This women were an inspiration to all of us and therefore, we choose to dedicate our Women’s day to them.

Visit our page here : Young Energy Savers