To Poll Or Not To Poll?

by yogesh kondurkar | Dec 2, 2016 | fruitbowl

With the dawn of Facebook about 12 years gone, and after kicking Orkut into oblivion, started the golden age of social media. Since then, many shiny new social mediums have tried and fallen but Facebook has managed to sustain itself in this fickle world.

With the attention span of a human growing even shorter than that of a goldfish, Facebook has managed to snag the attention and interest both for more than a decade (that’s more than the the shelf life of a marriage :O). So how has Facebook managed to attain such a feat? Well, by introducing new updates every few months and the current feature of Facebook Live has gained immense impetus.

One of the hottest trends, the Live (Timeline) Poll has taken social media by storm. Anything and everything can be up for vote – a choice between Messi or Ronaldo, Rachel and Ross or Monica and Chandler, Rakhi Sawant or Mallika Sherawat, after watching Sasural Simar Ka, how would you prefer to terminate your life – gun or poison? This new feature has managed to gain immense impetus.

Since people all over the world are going gaga over Live Poll, let’s take a look at this current fad. Here we’ll tackle the three most important question in regards to Facebook Live Poll – What? How? Why?

What Is Facebook Live Poll?

From puppy or kitten  to which Alia Bhatt’s performance is your favourite – Udta Punjab or Dear Zindagi,

Narendra Modi or Arvind Kejriwal,
Jose Mourinho or Arsene Wenger,
Jon Snow or Daenerys Targaryen,
WeeD VS BeeR,
everything is up for vote.

In fact the recent American Presidential Election too was featured on Facebook Live Poll. Even after the elections, the candidates are still the hot favorites of the Live Poll where polling about Should Trump prosecute Hillary? What Trump should do with illegal immigrants in America? Do you support Trump if he calls for an arrest of Soros?
The list is exhausting as apparently the users have a lot of free time as do we since we’ve been following it.

How To Create Facebook Live Poll?

Unlike most other Facebook updates and features, this feature is a tad bit tricky. And we’re here to help you deal with this damn thing.

So here goes.

Download a free and full zip where which contains all the elements needed to build your own webpage. To make it easier for technologically stunted people here is a little help – download  Live Reaction.

The next step is to create your Facebook Access token and then set up your Facebook Live. The last step is to publish your Facebook Live and open it to the masses to start polling.

Now with that outta the way. We move on to the most important question that’s been plaguing our little goldfish minds for a while now.

Why Use Facebook Live Poll?

On the surface, it seems amusing to vote over trivial matters, but the massive response and reactions helps boosting the page views and popularity of that particular page. And since Facebook pushes live videos higher in the Newsfeed, it is also conducive for boosting your page’s visibility and helps generate more visits to your page.The business pages on Facebook can also make use of this opportunity by polling, which would help them gauge the consumer’s wants and preferences.

So, we think one of the crucial question to be included should be – To poll or Not Poll? What’s your vote?

Let’s make Harvey Dent proud, shall we!!

Now use Instagram analytics tools to boost your Instagram engagement

by fruitbowl | Oct 6, 2016 | fruitbowl

If you are really looking to serve quality content to increase your engagement, analytical tools are important. Instagram has truly grown into a powerful social media force, one not to be overlooked. With its new Instagram algorithm one can now see the rearrangement of order of posts that helps you show the best posts first.
It’s very important to make sure that you’re ranked highly within a social media platform’s algorithm. Your business is inevitably affected by the algorithm that prioritizes content in a user’s feed.
The reason why you need analytics tools is to see which portion of your Instagram audience is interacting with what content. Also it helps you find which content is performing best and which audience segment you need to concentrate on the most.
Instagram analytics tools serve more information to marketers on user insights, follower demographics and post analysis. With these tools you can create stronger and relevant content that your audience will be more receptive to.
Here are 3 Instagram analytical tools that offer insights for free. Improve your Instagram marketing by utilizing these tools.
1. Simply Measured
As being “end-to-end analysis of all your social media networks”, Simply Measured offers a free Instagram report. The report provides an analysis of past two months including a wide range of engagement metrics, including engaging tags, most popular location, top filters, best day and time to post and highest engagement on sites outside Instagram.

It’s available to users with fewer than 25000 followers, and the data is available to read charts, or raw numbers. Simply Measured can simply be a great tool for marketers.

2. SquareLovin
SquareLovin provides a lot of similar features including information on your followers and how to enhance your performance with filters and hashtags. It also makes monthly analysis, displays metrics on recent posts and shows a history of your posts broken down into year, month, day and hour. You can see analytics information for your account overall, as well as for specific posts.

3. Locowise
Boasting “razor-accurate analytics”, Locowise is an analytical tool that works on results rather than assumptions. It compares your profile to 2,500 other Instagram profiles and offers benchmarks against a variety of metrics. The Instagram Analyser lets you discover how you’re doing in terms of follower growth and engagement. You can get accurate comparison when you choose to compare your account to other accounts of various follower sizes. Locowise has a visually pleasing interface that provides basic metrics you need to know.

If you are planning to achieve long-term success on Instagram, these analytical tools should be considered. These not only help you reflect on your past content but also for future campaigns. Average internet user has 5.54 social media accounts. It’s time for the brands to be active on multiple platforms and use two or more social media channels. Therefore you will need a tool for every social site you use. What are your thoughts about these Instagram analytical tools? Have you started using it?

Tips to promote your next event through social media marketing

by fruitbowl | Oct 4, 2016 | fruitbowl

Social media is a platform where major part of your potential audience is present. It helps events and their planners to have long-term interactions with attendees. So you should definitely make sure that you’re present on platforms like Facebook, Twitter, Snapchat and LinkedIn in order to reach your target audience.

Now create buzz-worthy events through social media marketing using the following tips:

1. Create and use a hashtag

Enhance social media buzz and increase participation through a specialized hashtag for your event. For twitter, create a hashtag that is relevant, short, unique and sweet. An example of a hashtag fail can be that of Susan Boyle’s album release party that used the hashtag #susanalbumparty. Whoops!

You don’t’ want your event hashtag to sound funny like this one does! Also just creating a hashtag won’t help to promote your event. Promote your hashtag everywhere including your event website, emails, social networks and the event’s mobile app. Through hashtags you’ll be able to watch what is trending around your event and also get feedback for the same.

2. Promote early

You have more chances of being successful if you promote the event and dedicated hashtag early. Time is of the essence, so you have to get started as early as possible to create momentum and reach a larger audience. Ensure a wider reach by promoting a few months in advance.

3. Get yourself involved in social buzz

Create an enthusiastic atmosphere before the event that will encourage others to promote it. Reach out to your attendees by initiating conversations on the channel. You could also share some relevant content and thereby initiate social buzz. Social networking sites like Twitter and Facebook are ideal for initiating conversations. True success on social media is when you’ve engaged people into your story.

4. Know your biggest promoters

Develop mutually beneficial relationships with industry and thought leaders by sharing their updates and engaging them in conversations online. Since already being established in the industry, they surely have a say, as they have loyal fans and are admired in their industry. Spread the word by encouraging attendees to leverage their social network.

5. Encourage your speaker to promote the event

If some of your event speakers have a significant social media presence, ask them to promote your event on their social media platforms before, during and after the event. This can help you drive visits to your website and generate buzz. Encourage your speakers to promote the event further by taking pictures with event attendees and engage with them on social media.

6. Create contests

Engaging audience before the event is necessary. Create challenges and try to do something different if you want to promote your event. Interact with your guests through contests. Creating contests is indirectly the best way to make your event successful. It can also be a great way of giving a behind-the-scenes of the event content along with blog posts and giveaways. You could also offer discounts or broadcast curated streams using your twitter hashtag.

7. Create a LinkedIn group and Facebook event page
   As you know most people log into Facebook at least once a day. Make it easy for them to keep up with event news by creating an event page listing. The benefit that you can get by creating an event is that it encourages sharing by attendees. On similar basis, you can create a LinkedIn group and grow attendees on these networks by eventually enjoying higher shareability for your event.

8. Follow back
   Don’t forget to reward your audience who are regularly promoting and mentioning your events on social media. Encourage two-way communication. Initiate conversation with your audience while asking them what they liked best, least, and what they hope to see for next time. This may also increase the possibility to return the following year and also share their positive experiences in their own networks.

By using these tips you can easily promote your event without spending a dime. Remember, social media can be a powerful tool and social media promotion for events doesn’t really have to cost you. So, which of these 8 tips have really worked for you? If you have any other tips to add to the list, do let us know in the comment section below.

Like it or love it, #hashtags matter!

by fruitbowl | Sep 27, 2016 | fruitbowl

Believe it or not, hashtags have pretty much taken over social media. Once forgotten character has finally made big time. This little symbol has dominated the social media world in recent years and has grown tremendously popular.

#WhatAreHashtags?

A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. So it basically makes the content of your post accessible to all people with similar interests.
For example, if you are a fan of Samsung Galaxy S7 and planning to buy it. A simple “#SamsungGalaxyS7” search on any social network will open a dedicated news feed of all the latest deals, rumours or hacks about it. The results you see on the feed are the aggregated posts of any users who use Samsung Galaxy S7. So hashtags are clickable links on posts you see and a mouse click will display a real-time live feed of every other post tagged with the same hashtag.

#SoWhoUsesHashtags?

1. Twitter
Twitter is the very first social media platform where hashtags are still very prevalent. Twitter helps you deliver target brand messages by helping you organize your tweets. You can join in trending conversations that can be viewed on your twitter page sidebars or at Hashtags.org. In this way you’ll be able to track hashtags to see which ones are most relevant with your audience.

2. Instagram
The power of hashtags on Instagram can help you increase your reach eventually leading to an increment in the network of influential brand followers.

If you want to make your photos more discoverable, employ hashtags on this app. It’s better if you use at least one hashtag per photo to maximize share.

3. Facebook
Hashtag craze all began on Facebook on June 2013 but it hasn’t really worked great for them. Facebook provides a unique URL for every hashtag and by clicking on one will redirect you to its feed. Facebook hashtags in their current form are flawed. It’s basically far from perfect.

4. Pinterest
Hashtags are supported on this platform and kind of work the same way as mentioned in the other social networks. On Pinterest, hashtags in account descriptions, board titles, board descriptions or profile names aren’t clickable. The only place where you can click and search hashtags are in a Pin’s description.

5. Google+
In case of Google+, when users click on a hashtag, the search results page includes the original hashtag as well as the posts with similar tags and keywords. Hashtags on Google+ makes it easier for people to discover your content, even if they are outside your circle.

#HowDoHashtagsHelp?

Using hashtags make your posts more visible to basically anyone who shares your interest. So your will no longer be limited to your followers; your content is now accessible to all other users interested in similar topics. Hashtags help you increase brand awareness and facilitate greater engagement.
Through hashtags you can also get to know what you’re targeted customers are interested in. They help building relationships by helping your brand get connected and be able to interact with targeted audiences. Brand loyalty in turn increases with your audiences getting insights about your brand or businesses through hashtags.
All you have to keep in mind is carefully choose the right hashtag that broadens the reach of your social media posts to thousands of followers, fans and customers.
Don’t overuse hashtags. Make sure that you use maximum of two hashtags per post. Including too many hashtags will leave the impression that you are spamming your followers.

#Conclusion

Hashtags can really work wonders if used in the right way. Try experimenting with hashtags as these are really powerful tools that connect with potentially thousands or even millions of target audiences world-wide. Hopefully you’ve learned the value of hashtags here. Which hashtags do you usually use on social media?

Now grow your business through social media

by fruitbowl | Sep 15, 2016 | fruitbowl

Now grow your business through social media

Social media marketing is anything but fast and quick. There was a time where people considered social media as a passing fad. But now over 3 billion internet users and over 2 billion of them have active social media accounts. Facebook, twitter, Instagram, Snapchat are all the social media platforms where one can directly engage with their audiences.
But, how can social media benefit your business? If you’re wondering about this, we’ve outlined some important points for you to keep in mind.
1. Define your goals and your audience
It’s actually very vital to figure out your goals to have a solid understanding that whether or not your social media efforts have paid off. However in order to know your goals, it’s necessary to develop strategies to attain them. Also, social media is the best way to reach your target audience.
But how do you know who they are? When you identify your target audience it’s good that you consider factors such as age, location, income, career, education and interests. The more specific you be, it’ll enable you to create a strong social media strategy and you can reach your audience at the appropriate time.

2. Know your research
Now that you know your audience, you need to know which platforms they are actually on. There are varied active users on different platforms, so it’s not worth to invest on one social network if your audience is on some other platform. As a small business, your time and energy is most valuable.

3. Make a scrutiny on strengths and weaknesses
You need to go beyond just your research and understand the strengths and the weaknesses of each platform. Also how often you plan to publish your content should be considered as an essential point. For example, if you want your content to stay for a longer time, then Facebook is the right fit. But if you have to update multiple times a day then Twitter is the exact platform for posting multiple times.

4. Cater to your customers through social media
Thanks to social media, you don’t have to worry about relationship building with your customers. As a small business, being responsive and engaging has never been more critical. The best way to approach your customers is through Facebook and Twitter where they have private messaging capabilities. However, Instagram is great as a platform for engagement, it might not be the best to direct customers with questions about your product or service.

5. Develop user-generated content
Coming up with unique and quality content could be expensive. So user-generated content created by your customers can increase your social media presence and also helps you be active on social media all the time. However, you should ask yourself what type of UGC you could collect.

6. Know your numbers
If you want to know how close you are to achieving your goal, you should probably track your social media metrics. If you have a Facebook page, you need to measure the likes, post reach, impressions, unlikes and engagement. For Twitter, you have to concentrate on your retweets, impressions, @mentions, followers, and tweets linking to you. So monitor and analyse these numbers since they can ultimately decide whether you gain a customer or lose one.

Social media is evolving and new platforms and features are popping up. You need to evaluate and keep on experimenting until you get results that lead to your business success. As you grow, so will your business presence on these social media platforms.

Remember it’s the small changes that have a great impact on your business. You just need to put some extra efforts with the right data, strategy and tools. So when are you using these tips to market your small business?

7 Best marketing campaigns 2016 you should know

by fruitbowl | Sep 12, 2016 | fruitbowl

Marketers have definitely shown off their creativity this year. With the most exceptional and impressive campaigns, you’re in to learn a lot.
Get yourself inspired through the 7 most amazing marketing campaigns of 2016.
1. Always #LikeAGirl
Like a girl has always been around forever and is used in derogatory ways.D&AD foundation (Agency) did a great job by altering ‘Always’, a brand girls count on for superior protection. #LikeAgirl campaign generated considerable global awareness. 85 million global views on YouTube from 150 and more countries….you gotta be kidding!

2. Under Armour, I Will What I Want
Empowering female athletes, whether they are playing soccer or any other sport Under Armour launched the largest campaign with a feel-good ad featuring a ballerina that went viral and racked up 4 million views in just one week. Aimed to shatter body image stereotypes, Under Armour is surely bolstering women’s self-image.

3. OPSM-Penny The Pirate
OPSM, the largest retailer of eye glasses launched ‘Penny The Pirate’ children’s eye screening book. With a great motive, it raised awareness of children across Australia. Producing an engaging printed book and app to highlight vision problems in children, ‘Penny the Pirate’ innovatively combined traditional and digital media. The campaign collected more than 100 awards to date and has taken the title to be the most effective campaign in the world.

4. U.S. Navy-Project Architeuthis
Project Architeuthis is the first ever reality game that was activated on the American Navy’s Cryptology and technology Facebook page. The campaign was created to attract the type of minds Navy Cryptology looking to recruit, while also increasing social traffic.

5. BuzzFeed- Tasty
BuzzFeed has accumulated over 60 million Facebook fans with its quick, easy-to-make mouth-watering recipe videos making their rounds on Facebook this year. BuzzFeed’s foodie-oriented campaign resulted into the launch of TastyJunior and Nifty. Their scroll-stopping videos have made a massive visibility for them.

6. L’Oreal Paris – #WorthSaying
The campaign #WorthSaying aimed to get women to talk about things they believe are important, whatever they might be. Rooted in the brand’s iconic tagline ‘Because You’re Worth It’, it revolved around the belief that all women have something worthy to say. The campaign is still being talked about and the hashtag is still in use across media channels. Seems like L’Oreal is on the worthy run!

7. Honey Maid – This is Wholesome
Honey Maid this year came out with a campaign that focused on divorced, interracial and same-sex family issues. Inclined towards celebrating all American families it focuses on showing America who they really are. With #NotBroken campaign, they received an over-whelming positive response with over 12 million views of all the content since March. Good going Honey Maid!
Having a video while marketing a campaign has become extremely important. No wonder that the use of video in marketing campaigns is on the rise. It’s so amazing to see all the cool and innovative ideas marketers have shown in their campaigns. Out of all the amazing marketing campaigns which is your favourite pick?

Instagram or snapchat- Where would you tell your story?

by fruitbowl | Aug 29, 2016 | fruitbowl

Instagram came out with something familiar that resembled Snapchat story features, on August 2. As soon as the update was made, Instagram users took over by posting stories allowing them to take, edit and share photos and videos for 24-hour time period before they are erased from the grid.

Instagram literally slayed Snapchat with its all new story-telling feature. So does Snapchat needs to buck up?

We all know this new Instagram feature smells, feels and looks like Snapchat. But which one would you prefer?

Snapchat has an estimated 150 million daily users which is even more than twitter. This app has set the blueprint for the entire industry. From its puppy- face, bug filters to adding time, temperature and adjusting the speed to your snaps, it has it all!

But wait, do you know that 32% of U.S. teens list Instagram as their most important social network, more than any other social network.

So how does Instagram stories compare to snapchat stories?

Instagram lets you see how many people and exactly which people watch each piece of your story. You could also decorate and make your basic content look pretty on its own and generate more engagement. Even if you’re not active on Instagram and don’t post much this feature helps you create a fresh experience on the network.

Very much imitating the 24 hour photos and videos disappearance feature, you can create campaigns and social contests on a minor scale offering content consumption to your followers on a larger scale.

If you’re really worried about your follower count, an increment can be assured. If an Instagram user follows your brand, your account will show up with a colorful ring around it whenever you release new Instagram story content. This means it’s time to increase your follower count and to be on top-of-feed on as many user feeds as possible.

One thing you need to keep in mind is not flood your feed with low-quality content or you’ll see a decline in the amount of followers that are following you. With Instagram stories your account gets uniquely placed among an Instagram user’s closest friends and family members.

With flexible privacy settings on Instagram, you can exclude specific people from seeing your stories even if they follow you. Moreover there is nothing like you can like or comment on Instagram stories, but it’s all about tapping and sending a private message to your account on Instagram direct.

To add more to this amazing feature, you can choose to feature a part of your Instagram story on your main profile if goes over well.

But when you talk about spontaneity, Snapchat definitely wins over through its flattering selfie with dog face slapped on top of it. You could say Instagram is more about food photography and making your pictures look artistic.

Anyways Instagram’s latest move is a major coup. But that still leaves us with one question: Does it mean that Instagram has won over Snapchat?

Now say goodbye to camera roll with Snapchat memories!

by fruitbowl | Aug 16, 2016 | fruitbowl

With a way to search your past snaps, Snapchat launched a camera-roll like option to save and search through past snaps. Users can now look back in time with the new feature ‘Memories’.
Where your photos and videos couldn’t be kept forever, at least not the ones that you send to your friends, memories can now help you save it.
Memories acts as a basic way to save and share snaps inside a folder. Also could be called as a camera-roll replacement, with this feature you can organize, edit, and re-share photos after they’ve been taken. A snapchat spokesperson says memories is “the first product we’ve created that’s truly meant for commemorating, especially with a friend by your side.”
It’s very simple to access memories. It can be done by swiping up from the main camera screen. It’s amazing to see your snaps in the reverse-chronological section when you open your memories section. Your photos in the past that have been saved to your camera roll can be revisited too.
Wildly popular among teens Snapchat has seen its audience start to age with 14 percent of U.S. smartphone users and older now on the app. This new feature also let you browse through the photo based on the location and time stamp, and the search feature will show you snap on the anniversary date.
It’s really fun to celebrate an anniversary or birthday by finding a few old snaps and then stringing them together.
Company’s valuation have grown to $18 billion in the recent years. It has surpassed twitter 140 million daily users with its 150 million daily users according to a report. Truly a good move Snapchat! What do you think about the new feature? Do let us know about your views in the comment section below.

India’s contribution to digital revolution

by fruitbowl | Jul 15, 2016 | fruitbowl

We all know that digital revolution has marked the beginning of Information era. Rightly called as the third industrial revolution, India’s digital world has witnessed tremendous growth in the past decade.

Imagine a world without Internet? Once upon a time Internet was a luxury for the world. No wonder Internet was the basic fundamental idea for the development and advancement of digital technologies. It was by 2000 digital revolution had begun to spread all over the developing world. One would witness mobile phones and internet users grow during that period.

Technological collaboration with foreign companies was then started by Indian businessmen. In 2010, Internet made up about 25% of the world’s population. Also almost 68% of the world’s population were mobile owners by then.

Social media usage continues to grow around the world, with global penetration rates now in excess of 30%.India has contributed a lot towards digital marketing through social media. About 53% of India’s population uses Facebook and 44% uses WhatsApp. While Facebook and WhatsApp keep dominating the space but the growth of Google+ is interesting at a time, when it is dismantling itself.

Apparently as many have adopted the trend to start online business, only few had managed to standout from the crowd. Below is the list of Indian start-ups that have pitted themselves against Google+, Facebook, Twitter etc.

Poolwo:

Launched by Shashi Tharoor on 7 January 2014, Poolwo is a social networking site created by a company based in Kerala. Registered members can enjoy sharing and reading blogs, articles, news and even browse photos & videos.

TrulyMadly:

Just like Tinder, TrulyMadly helps you find singles trotting around you with the anticipation of becoming un-single.

Mooshak:

You can call Mooshak an ‘Indian Twitter’ that claims its Twitter & WhatsApp in one service.

InstaLively:

Add to an Indian start-up, InstaLively is an app that let you share your broadcast to Facebook, Twitter & even Youtube. It’s an app that is simple & easy to use with minimum learning curve.

How can one forget about the contribution of ‘Digital India’ initiative? Websites set up by the Indian government can help digitalize India where you can be a digital contributor. We all know that in the era of technology each one has a part to play. So through this initiative we are given an opportunity to delve into realms and make a difference.

Time for a rethink.

by fruitbowl | Jul 15, 2016 | fruitbowl

Do you think content marketing has come of age? It’s time for content marketing changes that one needs to understand.

Brands nowadays are utilizing content marketing as a part of their overall marketing strategy. Some brands have successfully incorporated in developing very robust content marketing campaigns till now. But as the content marketing evolves it is necessary to adjust our strategy in order to follow the 2016 content marketing trends.

If you want to keep your business ahead of your competitors, there is no way of avoiding content marketing in 2016.So how do we make our content standout? It’s really a content marketing marathon out there. Let’s take a look at the 2016 marketing trends and learn some tweaks to strategize.

2016 Content marketing trends

1. Quality over Quantity

Only quality content can survive from now onwards. The Internet is filled with low-quality content, thus users are in need of good quality content. Also one needs to pay attention to spelling as well as grammar. It’s good to consider a professional content strategist as an investment to business.

2. Focus on content scheduling

If you think just to publish a lot is the only important thing, think again. It’s vital to provide high- quality content but with proper scheduling. Studies have shown that content shared on Monday mornings get a lot of views and content shared on Thursday mornings get a lot of likes.

3. Revise your format and draw your attention more towards content promotion.

Showcasing your content must be done on the basis of relying on more than one format. The more format one creates, the more the chances of being read. To make sure your intended audience reads your posts, it is essential to promote it. You have to ask yourself right questions about who is your target audience? When are they likely to read your content? 

4. Let’s only concentrate on mobile first.

Mobile marketing is going to get bigger and bigger with more mobile access to new audiences. Many companies are now optimising their content for mobile devices only.

So what’s the future of content marketing beyond 2016?

Seems like a lot of brands will burn out on content, so one must not quit. Demands for visual content by customers will increase. So it’s better we give them what they want! Videos can also be the new blogging. Also content distribution will cost money. Let’s not be scared to try this channel.

What will you be focusing on in 2016?

Taming the Millennials

by fruitbowl | May 27, 2016 | fruitbowl

Copywriting aimed at a millennial world

The Millennials make up a majority of the entire global population, and are the consumers of today and tomorrow, thus making it incredibly important for companies to reach out to them.

Writing for Gen Y is perhaps one of the most challenging tasks. They’re as easily bored as they are stimulated, which is the biggest hurdle when writing for them.

Considering this, we compiled a list of tips that help when facing this mammoth task.

IT TAKES THEM SECONDS

Truth is, millennials are always in a hurry. Your copy has the power to make a lasting impression on a person within seconds. If they don’t like what they first see…well, that’s where it ends. Immediately. They have to be hooked, strategically, using powerful elements that they can relate to. Turns out, in an era of Instagram, Snapchat and Pinterest, that really isn’t difficult.

THEY DEMAND ENTERTAINMENT

The Millennials love to find themselves amused with something on the internet. YouTube, Vine and Boomerang have managed to capture the attention of people, with videos of different lengths.

The clue is: Engage them. The content has to be original, brisk, and personal.

With the rising number of smartphone users, it is also important for all content to be native to mobile phones. It has been projected that there will be 204.6 million smartphone users in India, alone. A whopping number such as this, makes it safe to assume that your target audience will view your content on a smartphone.

FASCINATE THEM

Establish a connect with the millennials. What they relate to, is what they read. From trends to contemporary issues, millennials feel most strongly about something that their values are in harmony with. Telling them a story helps build a bond that is far beyond the commercial – It is emotional, and directly impacts their personal, ethical and social values. Connect your writers with them, and introduce them to guest bloggers. Mankind is a curious lot, and they love knowing more about who gives them what they read.

INFORM

Millennials love to learn. Today, classrooms are out and the internet is in. Give a millennial a textbook, and he’ll sleep. Link him to an article about literally the same thing, he’ll thrive.

The more your content can teach in a matter of moments, the more engaging it will be.

Listicles are the perfect example – people adore them. They scan, they get hooked, they learn.

REMIND

Frequent snippets of content keep millennials engaged. Brands that post content more often, are the brands that usually succeed in effectively retaining their fan-base.

Instagram, Youtube, Pinterest and other such visual-oriented platforms are the best way to keep our visual creatures engaged.

Long form articles help, too. These are articles that are longer than approximately 1300 words, and are considered ‘share-worthy’. It’s the best way of generating content that is meaningful, hits the right note, and goes viral.

KISS

While a KISS would be great, What we’re talking about is the golden rule of copywriting – Keep it simple, stupid!

Avoid fancy words picked up from a damned thesaurus; avoid jargons; basically, avoid anything that takes you far too long to frame – odds are, your audience isn’t going to understand it in daily context.

(However, some contemporary internet jargons could work, if placed correctly. If I said ‘smh’ right now, it’s probably because I am shaking my head at the thought of chat jargons, and now you know.)

INCREASE RELEVANCE

Editing is very ,very, very important. Add relevant images, infographics, gifs, change headlines – put yourself in the audience’s place. Like a wise person once said, ‘The essence of identifiability is famous quotes.’ (No, nobody ever said that but I got your attention there. Ha!)

USE. MEMES.

I cannot put into appropriate words the reach that memes have. Millennials dig memes. Give them memes, with the latest news, and they’re probably yours for eternity. (…Ah, would you look at that, I did manage to put the sentiment into words.)

DRIVE CONTENT THEIR WAY

You probably want to use the platforms millennials use, to generate effective traffic. Facebook and LinkedIn are old. Use Reddit, Medium, Tumblr and StumbleUpon and you’ll see a sudden surge in the number of your audience. The logic is simple – you drive content their way, on platforms that they’re more likely to use, and they’ll see it.

DO YOUR RESEARCH

One thing that will remain constant is the amount of research you will do. From analysing what the millennials like, to analysing what the internet provides – it’s a given process that will not change.

Getting millennial writers on-board helps create content for the millennial audience, for they identify with each other better than anybody else can.

Dos and Don’ts of E-commerce

by fruitbowl | Jan 27, 2016 | fruitbowl

Don’ts

1. Conceal the shipping charges because it may lead to a feeling of dismay. The customers need to know about the shipping charges as far as the website is concerned. If the customer does not know about it, he could even cede the purchase.
2. Give up quickly “Successful people are not gifted; they only work hard and then succeed on purpose.” All the successful people have worked hard to get there, sheer hard work, because success is 99% perspiration and 1% inspiration.
3. Make false promises Doing this will only degrade the reputation your website has earned. It is quite difficult to keep up in every manner. Perhaps, the best you could do is to NOT LIE.
4. Focus only on the financial aspects For a brand to be sustainable, you have to be on pins and needles so that it turns into something remarkable. You have to overlook the economic perspective for a while.

Do’s

1. PR and Marketing is equally necessary For every brand it is important to promote their products. Nowadays, social media has built an easy bridge to the communication gap and the best way to market your product is in Social Media.
2. Listen to your customers because your unhappy customers are the best source of learning. Solve most of their problems. Also, a satisfied customer is the best business strategy of all.
3. Detailed Description of products Once you start promoting your products you ought to describe it in detail. Make sure you use a small yet detailed description because it makes quite a difference.
4. Test your Product It is very important to test your product because everything is not as simple as ABC out there. Also, the easiest way to test your product is to test it through your friends or relatives. (Well, charity begins at home.)

Snapchat- The New Expression?

by fruitbowl | Jan 21, 2016 | fruitbowl

Snapchat it seems is the all new rage sweeping the young and old alike with its strong wave.
Snapchatting ‘IS THE NEW VERB’, synonymous in its competition with whatsapping and googling.
Snapchat is the new chat. Sure adding colours with vibrant pictures to the chat definitely perks the
conversation and Snapchat takes it a notch above by making snaps the articulation of words.
Everything right from clothes to cakes, décor to doodles, friends to foes is being snapped. Life is
more into snaps than into living.

Snapchat is the new timeline, the new spectacle. Everything worth telling is snapped. It is an
addition to the digital must haves list and is expanding the digital market one snap at a time. Top
notch companies and brands are coming with their Snapchat ids, because the working and
functioning of individual companies are no longer matters of privacy. Every company and brand feels
deeply for the need of being intimate with its customers. Snapping is the new way of penetrating the
lives of the consumers. It seems as if these days life has become the new market and people the new
brand. Maybe this is called evolution.

So the debate remains the same-“Has snapchat become the new expression?”

Trending To be or not to be

by fruitbowl | Jan 15, 2016 | fruitbowl

A millennium has passed but Shakespeare’s this question raised in Hamlet will never get old!

Social Media has now taken it upon itself to make life easier for this skeptic race that on one side hold onto their
individuality (Be like Shahenshah!) and on the other side drink to breathe (Don’t be like Devdas!)

crisis still haunts people of all age groups and genders. And not only does it haunt us humans but these little
tomatoes that question whether they are vegetables or fruits.

And now with all the advancements in Internet take all the guidance you need for your love life.

When he asks you “What would it take for you to be mine?” Always have an answer know your actual worth, Be like
Gabbar! And later when he says, “Ek baar jo commitment kar di to phir me apne app ki bhi nahi sunta.

” Know he is Radhe! Prevent yourself from being someone you are not. Don’t turn into a lemon if you are just a lemonade.”

Social Media Day

by Faisal Amin | Jul 2, 2014 | fruitbowl

Here’s a day we are all thankful for! Social Media today has changed the way we communicate on a daily basis. Starting from the way we celebrate to the way we mourn and finally to the way we rebel – it has given us a platform to express what we want and do it at ease.

As the founding partner of Fruitbowl Digital, Mumbai’s Social Media agency, we have been working with biggest brands of the country. We saw brands from various sectors adapting to the social media wave. Brands from the FMCG & Apparel Sector were amongst the first ones to jump onto the social media brand wagon; followed by event planners, journalists, hotels, small business & surprisingly so POLITICIANS. We tracked how Barack Obama & Narendra Modi took advantage of this media to perfection. Social media is perceived as one of the most important marketing channels.  If you aren’t there, and your competitors are, you could be losing out on a major chunk of business opportunities.

Read More – http://bit.ly/1jIYRo1

Heart Touching Advertising

by Faisal Amin | Apr 18, 2014 | fruitbowl

When we say Advertising? What strikes us? Tones of brands trying to force their products by exaggerating their benefits, their ingredients and if that dosent work. The 2nd best formula – Hire any trending Superstar and ask them to promote the brand.

While others were busy trying to catch attention by portraying size zero girls with hordes of makeup on her and been retouched in Photoshop. Dove used a completely another formula! The Campaign done by Dove was really touching and an eye-opener. The campaign’s mission is to “to create a world where beauty is a source of confidence and not anxiety.” The Campaign was executed by Ogilvy & Mather Brrazil. Dove believed in what was the most necessary ingredient – To boost the self-confidence of the customer. The impact they created was penetrating into the minds of the customers and delivered their message flawlessly which was “You are more beautiful than you think”

Ab ki baar, Konsi Sarkar?

by Faisal Amin | Apr 17, 2014 | fruitbowl

Well, Even if the title of the post is one of the tagline which belongs to the BJP party. We are going to talk about how Social Media has helped in creating awareness on social media. The BJP party and its prime ministerial candidate seem to be the flavor of the season. Over the few months, the party’s relentless campaigning on social media platforms such as Twitter and Facebook has been viral and has topped in terms of popularity and favorability. Ironically, even Arvind Kejriwal, a leader who popularized the Twitter wave in politics, seems to be the runner up in this race and not to forget, Congress, who although are there in the media for all the wrong reasons.

The main reason behind the campaign going viral is putting themselves out of Meme. Well, we don’t know if that was already thought of or even the universe is in the favor of BJP!

And their very touching ad of “Janta Maaf nahi karegi”

which was a Tv ad portraying the true heartfelt feelings of a common man towards the current government which then went viral on Facebook as a Meme. Look at the page which just publicized it in overnight.

There were facebook pages dedicated just to troll them.

Someone rightly said, Good Publicity or Bad Publicity. It is PUBLICITY!

Mac Vs Windows

by Faisal Amin | Apr 16, 2014 | fruitbowl

There is an always constant battle between the Mac and Windows ever since they were both created. And they havn’t been quiet about their dislikes for eachother either. Infact they have gone further to show how incompetent the other is.
The “Get A MAC” Campaign run by Apple is one of the most famous viral videos ever created amongst these two rival companies. What makes these ads most appreciable is the wit and humor used to counter attack the opponents products.
In 2010, Adweek declared “Get a Mac” to be the best advertising campaign of the first decade of the new century.
The “Get A Mac” was one of the most entertaining campaigns and ran for nearly three years. It garnered alot of media attention for Apple and promoted the brand as “laid back and cool” ie. the brand that we relate today.

Just take a look at this video! You won’t be able to stop watching it:

And here’s a Bonus Video, Watch it after you watch the above!

Enjoy!

24 Hours of Job!

by Faisal Amin | Apr 15, 2014 | fruitbowl

However you love you’re job, I am pretty sure you wouldn’t love it that much so as to do it all day!

And what if we tell you? There’s an attractive pay! You’ll think? Don’t!, because there is no pay!

Well,This is not the reality! This was a really pretty cool project from Mullen for.. You will get to know at the end after watching the video 🙂

An agency posted a job listing fora position of “director of operations” at a company called Rehtom Inc.

The requirements were inhumane! The conditions were bizarre and weird like Standing up almost all time, Working from 135 to unlimited hours,Degrees in Medicine, Finance and Culinary arts, No time to sleep.

Well,you are wondering about Vacations? Well,Sorry to tell but the work load goes up during this time! The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video!

Check out the Video. It is worth watching it till the end 🙂

Ahhhh Effect

by Faisal Amin | Apr 11, 2014 | fruitbowl

After a tiring day, have you had a sip of coke and sighed out a relaxing ‘Ahhhhh!’..Well, if you have then you’re going to like what’s next. For… this blog is for all those who find comfort in the small sips that have a great reviving impact!
Well, many may not know this but Coca Cola works to the uttermost to provide their consumers with the ahhh effect. But it’s not just in their drinks…its on the digital platform too!! Coca Cola is known for it’s marvellous and engaging campaigns but with the www.ahh.com website, they take it a step further!
This website transports you into an entire new world of CocaCola that is interweaved with the ahhh effect!

The site hosts several other games and interactive microsites that are so addictive that you are tempted to try all of them!! Well, the real question is..How much of the Aaaaah effect can you take??
The website is a must to try! With it’s colourful and creative animations it will take more than a simple glance. You will be drawn to click on the colourful icons and try ! This is once again Coca Cola at its best! Or maybe I’ve just got the Ahhh Fever… It’s contagious I warn you!! Avoid the site if you don’t want to get hooked… Ohk.. Got to go.. My Game awaits!!

You Just got Stumped!!

by Faisal Amin | Apr 10, 2014 | fruitbowl

With April fools just gone by, this post is dedicated to a prank that is making quite a few rounds on the internet. Uhmmm, but before we jump into the post let me ask you what are you expecting?
A silly prank between siblings? No.
Someone waking up to cream on their face? No. But quite close.
Someone waking up with nothing on their face. Surprisingly, the answer is Yes! Absolutely Nothing!

Check out this video! And you’ll get an idea of what I mean!
Well, lets say you wake up after getting zonked out only to find yourself in the air!
I mean, in the “air”!!! Falling at a tremendous speed! And the only thing you can think of is..
“What THE #$%#”! How DID I GET HERE!!”
..And as your mind tries to figure that out, your gradually getting closer and closer to the surface..And in a few minutes you’re going to be apple sauce on a side walk! But wait a Minute…
“Who the h%$# am I strapped onto?”

This prank was one of the craziest I’ve seen! Played on Youtuber Josh Paler Lin by his crazy friends. Trust me you would want to get friends like his! I’m sure their facebook page is flooding with new requests this minute!
Josh didn’t get up until he was suspended in teh air. His friends made sure hius ears were plugged so he wouldn’t awake from his slumber as they carried (read as ‘dragged’ ) his body from his home to the launch pad and strapped onto a professional!
You don’t believe me? Check the video out for yourself! https://www.youtube.com/watch?v=koN0tzWQsa4
If I were you, I would already be scanning Facebook for his friends! I need friends like that!

Women’s Day Campaign by Young Energy Savers

by Faisal Amin | Mar 7, 2012 | fruitbowl

Young Energy Savers is a brand which is all about educating youngsters about saving energy, protecting the environment and utilizing natural resources at its best.  On the occasion of Women’s Day,2014 we decided to use this opportunity to educate children about the extraordinary work done by Women all around our globe. We were really excited with the whole theme and started our research as soon as we got the approval. In no time, another beautiful idea pops in – i.e. to make a cover photo of all the women who did something significant in order to conserve our nature.

This is how it looked like:

We decided to upload 3 posts and give some insights of their struggle and their achievements.

The 3 posts were as follows:

Navdanya Movement by Vandana Shiva:

Navdanya Movement led by Vandana Shiva which in English means ‘Nine Seeds Movement’ seeks to empower local Indian farmers to move away from growing any genetically modified organism (GMOs) on their land and return to organic, chemical-free practices. This movement has reached over 5,000,000 Indian farmers and created over 65 seed banks around India.

Navdanya fights to eliminate the commercialization of indigenous knowledge also known as ‘Biopiracy’.

Green Belt Movement by Wangari Maathai:

The Green Belt Movement which was found by a Nobel Prize winner Wangari Maathai. In June 1977, A few women planted 7 trees in Maathai’s backyard. By 2005, 30 million trees had been planted by participants in the Green Belt movement on public and private lands. (Such is the power of spreading positivity and doing good deeds).

Undoubtedly, this movement led by Maathai helped the rural women in getting self-employed.

A book which created Revolution: Silent Spring by Rachel Carson

Silent Spring – A book by Racheal Carson which was on the bestseller list for 10 years continuously in spite being criticized. She believed that human and nature are mutually dependent on each other. She argued that industrial activities such as the usage of pesticides can damage the earth’s ecosystem and will have far-reaching ecological consequences such as future human health problems.

Today, scientific studies have demonstrated these consequences.

We were really proud with our whole campaign, educating people about the extra-ordinary work done by extra-ordinary Women. This women were an inspiration to all of us and therefore, we choose to dedicate our Women’s day to them.

Visit our page here : Young Energy Savers