by yogesh kondurkar | Dec 23, 2016 | Uncategorized
The internet sees all and bears all, valiantly. In 2013, it saw the dawn of other-worldly dance form in the guise of convulsive and flailing movements with the Harlem shake. In 2015, it saw the users dumping ice-cold water and ice-filled buckets on their head with the ALS ice-bucket challenge. And now in the year of 2016, everybody make way as it is (drum roll please…) Mannequin Challenge time!
Which started off with some bored kids trying to have some fun in America, the Mannequin challenge soon spread like a wildfire. People all over the world are going crazy with this new fad. Celebrities like Adele, DJ Marshmello, Nina Dobrev, Kate Hudson, Ellen DeGeneres and many more have been a part of this trend. Not just that, Hillary Clinton, too had jumped on the bandwagon during the Presidential elections. To urge the Americans to vote and in an attempt to connect with the youth of America, she had taken part in this raging trend. Not that it helped her win the coveted chair.
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Everyone wants to be a part of this hot and fun trend, although it does not have a fun end for some. In Alabama, a group of men learnt it the hard way. They staged a shootout scene for their Mannequin Challenge, which led the cops to raid their house after watching the video and arresting two men after the seizing several firearms and drugs. Not funny for the armed men but definitely a coup for the law enforcers.
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It certainly is fun, to choreograph a particular scene wherein everybody is a statue. Brings back memories of our childhood. Aah! What fun, it used to be. And this bug has not just bitten the Hollywood, it has also gripped Bollywood. Stars like Alia Bhatt, Sonakshi Sinha, John Abraham, Jacqueline Fernandez are part of this trending trend.
Brands and corporates, too are sitting up and taking notice of this latest mania. Not just noticing, in fact, they are participating in it. The JW Marriott hotel, Universal Music India had posted a video of the Mannequin challenge which garnered immense views. Mixing business with pleasure is definitely paying off. Since it is a global phenomena, it helps the brands to connect with the youth in this amusing way.
Quirkier the video, the better chance it has to go viral.
So what are you waiting for? Get your freak on and Ready, Steady, Freeze!
by yogesh kondurkar | Dec 13, 2016 | Uncategorized
We, the members of human race, are constantly making use of the ever evolving technology. And now every aspect of our life has gone online, taking even the business end there. Right from advertising to selling, every aspect has gone digital.
Since social media sites are so popular among the masses, targeting the consumers there has become extremely easy. Facebook has now become one of the leading breeding grounds for business and advertising, since it is used by one and all. The exposure is limitless and so are the business opportunities, if the advertising hits the target.
Often, ‘Likes’ are considered the primary parameter to gauge the success of the ad campaign, but that’s an urban myth. Depending on the intent, there are different parameters to suggest if it will fly high or fall flat. To rate the success of the ad, reach, impressions, engagement, and conversions are the key factors to be considered.
The main idea behind advertising is ‘To Sell’, but before that it’s also for exposure, visibility, visits to the website, engagement (likes, shares, comments) on the Facebook page.
So let’s take one objective at a time and look at the different criterion to see how they can be tackled with ease
To Generate Leads
Advertising, usually, is done for people to sit up and take notice of the brand. So when the same is done for Facebook ads to get the users visit the website, the likes and comments shouldn’t even be on the list to judge; although it’s a nice side benefit if you get them.
What should be taken into consideration are the number of visits on the website (it’s vital to have one) and the CTRs (click through rate) to keep a count on how many new users/visitors you got on the website.
So the rate of success of the campaign is directly proportional to the number of new users/visitors on the website.
Branding And Awareness Campaigns
When you want the world to know about your not non-existent company, the online ad helps you in gaining visibility. Here, the impressions and reach of your ad matters. Not just that, the Facebook page of the company is also of utmost important. So it is imperative that the Facebook page is pretty and fun as only then the users are inclined to engage.
Here the likes, shares and comments are the lifeline of the campaign.
So the more engagement on your page, the more favourable outcome for your ad campaign.
For Sales
The ultimate goal for any business is to sell and it’s no different even for the ads on Facebook. So to assess if the campaign has been a crowd-puller or a flop, the elements to be considered are the number of clicks, the number of conversions, the number of add to carts and the number of actual sales.
Keep calm and create an Ad. Who knows? It might go viral!
by yogesh kondurkar | Dec 2, 2016 | fruitbowl
With the dawn of Facebook about 12 years gone, and after kicking Orkut into oblivion, started the golden age of social media. Since then, many shiny new social mediums have tried and fallen but Facebook has managed to sustain itself in this fickle world.
With the attention span of a human growing even shorter than that of a goldfish, Facebook has managed to snag the attention and interest both for more than a decade (that’s more than the the shelf life of a marriage :O). So how has Facebook managed to attain such a feat? Well, by introducing new updates every few months and the current feature of Facebook Live has gained immense impetus.
One of the hottest trends, the Live (Timeline) Poll has taken social media by storm. Anything and everything can be up for vote – a choice between Messi or Ronaldo, Rachel and Ross or Monica and Chandler, Rakhi Sawant or Mallika Sherawat, after watching Sasural Simar Ka, how would you prefer to terminate your life – gun or poison? This new feature has managed to gain immense impetus.
Since people all over the world are going gaga over Live Poll, let’s take a look at this current fad. Here we’ll tackle the three most important question in regards to Facebook Live Poll – What? How? Why?
What Is Facebook Live Poll?
From puppy or kitten to which Alia Bhatt’s performance is your favourite – Udta Punjab or Dear Zindagi,
Narendra Modi or Arvind Kejriwal,
Jose Mourinho or Arsene Wenger,
Jon Snow or Daenerys Targaryen,
WeeD VS BeeR,
everything is up for vote.
In fact the recent American Presidential Election too was featured on Facebook Live Poll. Even after the elections, the candidates are still the hot favorites of the Live Poll where polling about Should Trump prosecute Hillary? What Trump should do with illegal immigrants in America? Do you support Trump if he calls for an arrest of Soros?
The list is exhausting as apparently the users have a lot of free time as do we since we’ve been following it.
How To Create Facebook Live Poll?
Unlike most other Facebook updates and features, this feature is a tad bit tricky. And we’re here to help you deal with this damn thing.
So here goes.
Download a free and full zip where which contains all the elements needed to build your own webpage. To make it easier for technologically stunted people here is a little help – download Live Reaction.
The next step is to create your Facebook Access token and then set up your Facebook Live. The last step is to publish your Facebook Live and open it to the masses to start polling.
Now with that outta the way. We move on to the most important question that’s been plaguing our little goldfish minds for a while now.
Why Use Facebook Live Poll?
On the surface, it seems amusing to vote over trivial matters, but the massive response and reactions helps boosting the page views and popularity of that particular page. And since Facebook pushes live videos higher in the Newsfeed, it is also conducive for boosting your page’s visibility and helps generate more visits to your page.The business pages on Facebook can also make use of this opportunity by polling, which would help them gauge the consumer’s wants and preferences.
So, we think one of the crucial question to be included should be – To poll or Not Poll? What’s your vote?
Let’s make Harvey Dent proud, shall we!!
