Page 24 - PowerPoint Presentation
P. 24
RESULTS
• Campaign Reach : 7.95 million
• Negativism went down from 70% to 50% before the launch phase & from
50% to neutral. Currently the sentiment is 70% positive.
• During the launch phase we engaged with more than 7,00,000 people with a
PTAT of 38%(which is 76 times higher than the industry standard)
• We got #MumbaiMetro trending in Mumbai for 3 days & in India for 2 days.
• Not just that, we got #MumbaiMetro trending worldwide during the two
hours of launch (despite of the FIFA fever)
• Managed 102,826 brand mentions in a single month.
www.fruitbowldigital.com
• Campaign Reach : 7.95 million
• Negativism went down from 70% to 50% before the launch phase & from
50% to neutral. Currently the sentiment is 70% positive.
• During the launch phase we engaged with more than 7,00,000 people with a
PTAT of 38%(which is 76 times higher than the industry standard)
• We got #MumbaiMetro trending in Mumbai for 3 days & in India for 2 days.
• Not just that, we got #MumbaiMetro trending worldwide during the two
hours of launch (despite of the FIFA fever)
• Managed 102,826 brand mentions in a single month.
www.fruitbowldigital.com
