Online Reputation Management Company

Fruitbowl Digital – Online Reputation Management Company

Online reputation management is about improving or restoring a brand’s name and image by countering, weakening or eliminating the negative material found in the internet and defeating it with more positive material to improve its credibility and customer’s trust in it.

Online reputation management companies in India provide online reputation management services backed by a strong tech team because even one bad review or comment is enough to trigger a disastrous impact on one’s prospects and reputations. Potential customers change purchase decisions based on negative reviews, blogs or comments which can spread in various search engine results and social media networks. It’s important for an Online reputation management company to thoroughly monitor the online reputation of the brand, eliminate these negative mitigations and pro actively work towards building a positive reputation of the brand.

Best Online Reputation Management Tools

Here’s a collection of free and paid tools that helps one in managing a brand’s reputation online without having to spend too much time and without any advanced technical knowledge.

• Free ORM Tools

  Google Alerts- With Google being the primary search source for everyone, having a Google alert for your preferred topic is the best way to keep a tab on your brand. Including a specific search query, selecting the frequency and selecting the right channel to monitor is must.
  Social Mention- It is a free tool that monitors brand mentions across sites and provides information on the sentiments toward one’s brand. In turn, the tools also shows how these sentiments impact one’s author/mention ratio, influence and as a result, the number of conversations generated.

  Image Raider- It is an excellent tool especially if one’s business is dependent on images – photography or design websites or even websites in general. It searches for one’s images on the web, indexes them and alerts them if they are wrongly used or inaccurately sourced.

  Mention- The fact that Mention monitors billions of sources in over 40 languages almost eliminates the chances of one missing any mentions of the intended brand online. Also, since the data is real-time, one can always reply to these mentions right away within the tool.

  Queryz- It is a tool that helps one in knowing more about their website visitors. Using this tool as a microsurvey can help one identify their visitors. In short, if one is looking for simple feedback from their visitors, this is their tool.

  IFTTT- With its simple interface, IFTTT gives one a number of options to be updated with the information one needs. From home, work, productivity and news alerts, one can route all information into one email without having to spend time on multiple sites. The advantage of this tool is that it connects multiple devices and lets one select a recipe that is suitable for one – from simple notifications to content details, etc.

• Paid ORM tools

  Radian- For a business having a sizeable turnover, Radian is an in-depth tool that gives one real-time insights about their customers, competitors and influencers. It helps track brand mentions across the social landscape. The engagement console serves as an end-to-end presence management tool. It provides a comprehensive coverage including millions of blogs, comments, Facebook API, twitter and discussions on the social web.
  Sysomos Heartbeat- It is an ideal tool that provides snapshots of social conversions in a user-friendly graph and chart format. It provides team collaboration and many ways to interact with influencers. It also helps manage workflow and conversations.
  Lithium- It provides search-specific mentions and sentiments from social media. It scans Twitter, Flickr, Facebook and many other platforms. The tool has a convenient graph and chart format. It also gives you the opportunity to assess the emotions before, during and after a brand campaign.
  Brandseye- If you’re a blogger, business owner or large organisation BrandsEye has separate packages for all. Depending on the number of keywords required these packages can deliver scores of brand mentions online and show you how they impact your online reputation.

Benefits of Online Reputation Management

A comprehensive online reputation management (ORM) strategy not only highlights the strengths of a business, but also effectively counters any negative propaganda by its competitors. A strong online reputation that increases trust means that there’s a higher chance of cold visitors turning into prospects and customers.

Research shows that 83% of people trust brand recommendations from friends, and nearly 70% trust consumer opinions more than paid advertisements. Reputation management on the web is not just about countering negative content and generating positive reviews. It’s about building a reputation that makes a brand synonymous with its core values and the primary needs of its target market. This is precisely why businesses need to have a comprehensive online reputation management strategy in place. A good online reputation helps businesses establish themselves as thought leaders and the go-to source for all industry-related problems. This helps businesses earn free media coverage and elevates them above the competition.

Online Reputation Management Services by Fruitbowl Digital
ORM represents a brand’s image on the internet and we firmly believe in maintaining the reputation of its online image. A good ORM can greatly benefit your brand and your business. And our determined and compassionate team knows that it is very important that your online reputation is monitored & have all the negatives eliminated so that a potential customer doesn’t have to think twice before making a purchase decision on your website. Listed below are the efficient services we provide in terms of online reputation management-

SENTIMENTAL ANALYSIS- It is also known as opinion mining. It is the analysis of feelings, to understand how people respond to your brand.

LISTENING AND ANALYSIS- We believe in listening to what people have to say about your brand on all digital platforms and accordingly make a sound analysis based on the findings.

CONVERSATION TRACKING- We track all conversations pertaining to your brand to know the kind of response is achieved from your target customers.

DEMOGRAPHIC ANALYSIS- We thoroughly examine the complete gender, age and regional details of your community and people talking about you.

BRAND PERCEPTION MANAGEMENT- We strive to ensure that your brand has a positively strong social standing, through managing all types of content that goes up on the web.