{"id":4734,"date":"2016-09-12T05:58:48","date_gmt":"2016-09-12T05:58:48","guid":{"rendered":"https:\/\/fruitbowldigital.com\/?p=4734"},"modified":"2016-09-12T05:58:48","modified_gmt":"2016-09-12T05:58:48","slug":"7-best-marketing-campaigns-2016-you-should-know","status":"publish","type":"post","link":"https:\/\/fruitbowldigital.com\/fruit-blog\/7-best-marketing-campaigns-2016-you-should-know\/","title":{"rendered":"7 Best marketing campaigns 2016 you should know"},"content":{"rendered":"<p><![CDATA[Marketers have definitely shown off their creativity this year. With the most exceptional and impressive campaigns, you\u2019re in to learn a lot.\nGet yourself inspired through the 7 most amazing marketing campaigns of 2016.\n1.\tAlways #LikeAGirl\nLike a girl has always been around forever and is used in derogatory ways.D&#038;AD foundation (Agency) did a great job by altering \u2018Always\u2019, a brand girls count on for superior protection. #LikeAgirl campaign generated considerable global awareness. 85 million global views on YouTube from 150 and more countries\u2026.you gotta be kidding!\n\n2.\tUnder Armour, I Will What I Want\nEmpowering female athletes, whether they are playing soccer or any other sport Under Armour launched the largest campaign with a feel-good ad featuring a ballerina that went viral and racked up 4 million views in just one week. Aimed to shatter body image stereotypes, Under Armour is surely bolstering women\u2019s self-image.\n\n3.\tOPSM-Penny The Pirate\nOPSM, the largest retailer of eye glasses launched \u2018Penny The Pirate\u2019 children\u2019s eye screening book. With a great motive, it raised awareness of children across Australia.  Producing an engaging printed book and app to highlight vision problems in children, \u2018Penny the Pirate\u2019 innovatively combined traditional and digital media. The campaign collected more than 100 awards to date and has taken the title to be the most effective campaign in the world.\n\n4.\tU.S. Navy-Project Architeuthis\nProject Architeuthis is the first ever reality game that was activated on the American Navy\u2019s Cryptology and technology Facebook page. The campaign was created to attract the type of minds Navy Cryptology looking to recruit, while also increasing social traffic.\n\n5.\tBuzzFeed- Tasty\nBuzzFeed has accumulated over 60 million Facebook fans with its quick, easy-to-make mouth-watering recipe videos making their rounds on Facebook this year. BuzzFeed\u2019s foodie-oriented campaign resulted into the launch of TastyJunior and Nifty. Their scroll-stopping videos have made a massive visibility for them.\n\n6.\tL\u2019Oreal Paris - #WorthSaying\nThe campaign #WorthSaying aimed to get women to talk about things they believe are important, whatever they might be. Rooted in the brand\u2019s iconic tagline \u2018Because You\u2019re Worth It\u2019, it revolved around the belief that all women have something worthy to say. The campaign is still being talked about and the hashtag is still in use across media channels.  Seems like L\u2019Oreal is on the worthy run!\n\n7.\tHoney Maid \u2013 This is Wholesome\nHoney Maid this year came out with a campaign that focused on divorced, interracial and same-sex family issues. Inclined towards celebrating all American families it focuses on showing America who they really are. With #NotBroken campaign, they received an over-whelming positive response with over 12 million views of all the content since March. Good going Honey Maid!\nHaving a video while marketing a campaign has become extremely important. No wonder that the use of video in marketing campaigns is on the rise. It\u2019s so amazing to see all the cool and innovative ideas marketers have shown in their campaigns. Out of all the amazing marketing campaigns which is your favourite pick?\n]]>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":4735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-4734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fruitbowl","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Best marketing campaigns 2016 you should know - Fruitbowl Digital Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fruitbowldigital.com\/fruit-blog\/7-best-marketing-campaigns-2016-you-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Best marketing campaigns 2016 you should know - 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