{"id":3338,"date":"2015-05-21T12:26:20","date_gmt":"2015-05-21T12:26:20","guid":{"rendered":"https:\/\/fruitbowldigital.com\/?p=3338"},"modified":"2015-05-21T12:26:20","modified_gmt":"2015-05-21T12:26:20","slug":"crash-and-burn-on-the-app-only-move","status":"publish","type":"post","link":"https:\/\/fruitbowldigital.com\/fruit-blog\/crash-and-burn-on-the-app-only-move\/","title":{"rendered":"Crash and burn on the app-only move?"},"content":{"rendered":"<p><![CDATA[Myntra, the biggest fashion e-commerce website in India took a bold step and took down their website last week in an effort to draw more traffic to their mobile application. According to company quotes, 90% of their traffic and 70% of the orders\u00a0are from their application.\nIt might seem absurd to those of us who have been using a desktop for as long as we can remember, but India has just started experiencing fast Internet on cellular devices, and buying a smartphone makes a lot more sense because it does all the work a computer would, at a much cheaper price. Adding seamless applications to this combination generates a better user experience.\n\n\n<blockquote>\u201cFashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user\u2019s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user\u2019s context and deliver the experience that is deeply personalized,\u201d\n-Mukesh Bansal, Myntra CEO.<\/blockquote>\n\n\nSince the launch of the new strategy, sales have dropped 10% for the online retailer. Amazon and SnapDeal, the competitors,\u00a0have shown no interest\u00a0of following Myntra&#8217;s footsteps. They believe that a large amount of their users still use PCs to shop online, and they don&#8217;t want to force them to use a specific\u00a0medium to access the website.\u00a0Myntra defends their move by saying that they can focus development on the app, thus making the experience better for everyone.\nTheir move could\u00a0be promising, or the 10% loss might be static, only time will show.]]>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cFashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user\u2019s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user\u2019s context and deliver the &#8230; <\/p>\n","protected":false},"author":4,"featured_media":3344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crash and burn on the app-only move? - Fruitbowl Digital Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fruitbowldigital.com\/fruit-blog\/crash-and-burn-on-the-app-only-move\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crash and burn on the app-only move? - Fruitbowl Digital Blog\" \/>\n<meta property=\"og:description\" content=\"\u201cFashion is a very personal experience. 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