{"id":3145,"date":"2015-03-14T17:18:58","date_gmt":"2015-03-14T17:18:58","guid":{"rendered":"https:\/\/fruitbowldigital.com\/?p=3145"},"modified":"2015-03-14T17:18:58","modified_gmt":"2015-03-14T17:18:58","slug":"quality-over-quantity-always-says-facebook","status":"publish","type":"post","link":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/","title":{"rendered":"&#039;Quality over Quantity always&#039;, says Facebook"},"content":{"rendered":"<p><![CDATA[Facebook page likes to decrease from 12th March.\n\nAs we always know Facebook is always on its toes when it comes to experimenting and creating new policies for advertisers and page holders.\u00a0In one such recent venture Facebook has announced that they\u2019ve recently updated the way they measure how many people like your page. Pages may see a decrease in \u2018likes\u2019 after March 12, when they remove \u2018likes\u2019 from any inactive accounts.\nAn inactive Facebook account is one that\u00a0memorialises deceased users, or were voluntarily deactivated.\n\nWhy this should not affect you?\n\nAs a Facebook page holder when you advertise your brand or products in the social market, the targeted objective is to find out <i>how many people are aware about your brand or product<\/i>, <i>How many of these people will actually buy it <\/i>?\n\nThis is based on a direct relationship between the active <i>likers<\/i> of the page and the page activity.\n\nMany popular brand pages are populated with ghost identities of people who don\u2019t even exist in an irrelevant time and space. These inactive accounts do not contribute to the page growth and add to the brand value but just increase a number of fake likes.\n\nThese likes are of no use to you if the potential consumer does not understand your product and will not buy it or reciprocate to the posts that you update regularly.\n\nOrganic profiles or the active profiles of real users that like your page are what make up your consumer base. These people react and respond to various daily posts and also give positive as well as negative feedback for your advancement.\n\n<strong>A decrease in likes should not be considered as a negative point but it should be considered as a chance for you to redefine yourself in the social market by catering to the needs of the real audience. <\/strong>\n\nOfficial Announcement:\u00a0https:\/\/www.facebook.com\/business\/news\/page-likes-update]]>    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>how many people are aware about your brand or product, How many of these people will actually buy it ? This is based on a direct relationship between the active likers of the page and the page activity. Many popular brand pages are populated with ghost identities of people who don\u2019t even exist in an &#8230; <\/p>\n","protected":false},"author":4,"featured_media":3146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Quality over Quantity always&#039;, says Facebook - Fruitbowl Digital Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Quality over Quantity always&#039;, says Facebook - Fruitbowl Digital Blog\" \/>\n<meta property=\"og:description\" content=\"how many people are aware about your brand or product, How many of these people will actually buy it ? This is based on a direct relationship between the active likers of the page and the page activity. Many popular brand pages are populated with ghost identities of people who don\u2019t even exist in an ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Fruitbowl Digital Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-14T17:18:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fruitbowl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fruitbowl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/\"},\"author\":{\"name\":\"fruitbowl\",\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/#\/schema\/person\/1949c61b7bb8c9adf0a984e84ee7238a\"},\"headline\":\"&#039;Quality over Quantity always&#039;, says Facebook\",\"datePublished\":\"2015-03-14T17:18:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/\"},\"wordCount\":208,\"image\":{\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/\",\"url\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/\",\"name\":\"&#039;Quality over Quantity always&#039;, says Facebook - Fruitbowl Digital Blog\",\"isPartOf\":{\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg\",\"datePublished\":\"2015-03-14T17:18:58+00:00\",\"author\":{\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/#\/schema\/person\/1949c61b7bb8c9adf0a984e84ee7238a\"},\"breadcrumb\":{\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#primaryimage\",\"url\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg\",\"contentUrl\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg\",\"width\":720,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#039;Quality over Quantity always&#039;, says Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/#website\",\"url\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/\",\"name\":\"Fruitbowl Digital Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/#\/schema\/person\/1949c61b7bb8c9adf0a984e84ee7238a\",\"name\":\"fruitbowl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/0a2932d4f713b030ca1771b95914b07de8ca76f39ef35215d2b9d5e91ed848cd?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a2932d4f713b030ca1771b95914b07de8ca76f39ef35215d2b9d5e91ed848cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a2932d4f713b030ca1771b95914b07de8ca76f39ef35215d2b9d5e91ed848cd?s=96&d=mm&r=g\",\"caption\":\"fruitbowl\"},\"url\":\"https:\/\/fruitbowldigital.com\/fruit-blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"&#039;Quality over Quantity always&#039;, says Facebook - Fruitbowl Digital Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/","og_locale":"en_US","og_type":"article","og_title":"&#039;Quality over Quantity always&#039;, says Facebook - Fruitbowl Digital Blog","og_description":"how many people are aware about your brand or product, How many of these people will actually buy it ? This is based on a direct relationship between the active likers of the page and the page activity. Many popular brand pages are populated with ghost identities of people who don\u2019t even exist in an ...","og_url":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/","og_site_name":"Fruitbowl Digital Blog","article_published_time":"2015-03-14T17:18:58+00:00","og_image":[{"width":720,"height":340,"url":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg","type":"image\/jpeg"}],"author":"fruitbowl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fruitbowl","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#article","isPartOf":{"@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/"},"author":{"name":"fruitbowl","@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/#\/schema\/person\/1949c61b7bb8c9adf0a984e84ee7238a"},"headline":"&#039;Quality over Quantity always&#039;, says Facebook","datePublished":"2015-03-14T17:18:58+00:00","mainEntityOfPage":{"@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/"},"wordCount":208,"image":{"@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/","url":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/","name":"&#039;Quality over Quantity always&#039;, says Facebook - Fruitbowl Digital Blog","isPartOf":{"@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#primaryimage"},"image":{"@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg","datePublished":"2015-03-14T17:18:58+00:00","author":{"@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/#\/schema\/person\/1949c61b7bb8c9adf0a984e84ee7238a"},"breadcrumb":{"@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#primaryimage","url":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg","contentUrl":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-content\/uploads\/2015\/03\/The-Digital-Dope-facebook-page-unlikes-social-media-marketing-720x340.jpg","width":720,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/quality-over-quantity-always-says-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fruitbowldigital.com\/fruit-blog\/"},{"@type":"ListItem","position":2,"name":"&#039;Quality over Quantity always&#039;, says Facebook"}]},{"@type":"WebSite","@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/#website","url":"https:\/\/fruitbowldigital.com\/fruit-blog\/","name":"Fruitbowl Digital Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fruitbowldigital.com\/fruit-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/fruitbowldigital.com\/fruit-blog\/#\/schema\/person\/1949c61b7bb8c9adf0a984e84ee7238a","name":"fruitbowl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0a2932d4f713b030ca1771b95914b07de8ca76f39ef35215d2b9d5e91ed848cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a2932d4f713b030ca1771b95914b07de8ca76f39ef35215d2b9d5e91ed848cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a2932d4f713b030ca1771b95914b07de8ca76f39ef35215d2b9d5e91ed848cd?s=96&d=mm&r=g","caption":"fruitbowl"},"url":"https:\/\/fruitbowldigital.com\/fruit-blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/posts\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":0,"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/posts\/3145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/media\/3146"}],"wp:attachment":[{"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/categories?post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fruitbowldigital.com\/fruit-blog\/wp-json\/wp\/v2\/tags?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}