EMAIL AND CRM
Email Marketing Campaigns
Email marketing is simply a direct email message sent to a specific target audience as per the brand guidelines.
Customer Database Generation
It refers to specially designed software applications that interact with the user, other applications, and the database itself to capture and analyze data.
Customer Relationship Management
Customer relationship management solutions provide you with the customer business data to help you provide services or products that your customers want, provide better customer service.
Interest Based Email Targeting
We have a specific target audience for each brand, through research and analysis we try to determine the likes and dislikes of our consumer.
Data Mining and Analysis
Data mining is the process of analyzing data from different perspectives and summarizing it into useful information – information that can be used to increase revenue, cuts costs, or both.
Interactive Email Programs
We hope to acquire new customers and convert more sales by optimizing your email marketing program. Our services are technology-agnostic, so we can tailor a program to meet your specific needs.
Email Acquisition + Lead Generation
The Acquisition and Lead Generation Expert Group is dedicated to exploring and sharing how new technologies, social commerce, content and new media are impacting the way that data-driven marketers reach out to new customers, engage and convert existing ones.
Direct marketing messages emphasize a focus on the customer, data, and accountability. Hence, besides the actual communication, creation of actionable segments, pre- and post-campaign analytics, and measurement of results, are integral to any good Direct Marketing campaign.
Campaign Optimization and Multivariate Testing
When you’ve turned on campaign optimization, these settings guide how the optimizer sets bids and spends your campaign’s monthly budget in a way that best meets your business goals and values. Multivariate testing allows marketers to test unlimited combinations of elements on a web page and measure the significance of those changes on the site’s conversion rate.
EMAIL AND CRM
At Fruitbowl Digital, we strive to use every medium possible to generate maximum profit for your business. We believe in integrated marketing campaigns that are innovative as well as effective. Digital Emailers are a great medium of targeting customers through web/mobiles. Through Emailers, we target a specific target audience for the best possible outcome.
The key objective of a good customer relationship management is to use integrated CRM to streamline businesses and boost sales. CRM is connected to numerous advantages for companies. To benefit from all of the possibilities, however, a business will have to select the best customer relationship management system for its needs.
Frutibowl Digital is well equipped in –
- Email Marketing Campaigns
- Interest based email targeting
- Email acquisition + lead generation
- Customer data base generation
- Data mining and analysis
- Direct marketing
- Customer relationship management
- Interactive email programs
- Campaign Optimization and Multivariate Testing
The success of a brand depends on its capability to cater to the needs of its consumers. The key to the success of any brands depends upon knowing about your target audience, their likes and preferences, responding to their queries, helping in solving their problems, and delivering an enlightening experience. All of this is possible through CRM.